User Acquisition Manager – In-app Networks

United Tech

User Acquisition Manager managing advertising campaigns and strategy for a live-streaming platform. Collaborating with creative marketers and analysts to optimize user acquisition efforts in mobile app marketing.

Posted 7/14/2026full-timeRemote • 🇺🇦 UkraineJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing for mobile apps, with a strong focus on campaign management, optimization, and reporting. Proficient in analyzing key performance metrics and collaborating with creative teams to enhance campaign effectiveness.

Highest-signal resume keywords

Performance Marketing ExperienceCampaign ManagementKey Metrics AnalysisExcel/Google Sheets ProficiencyUnderstanding of Programmatic Buying

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationPerformance Metrics AnalysisBidding StrategiesSQL KnowledgeData Reporting

Soft Skills

Attention to DetailDiscipline in Reporting

Tools & Technologies

AppLovinMolocoMintegralUnity AdsAppsFlyerTableau

Industry Keywords

Mobile AppsAd NetworksProgrammatic BuyingAttribution PrinciplesTier-1 Markets

Tech Stack

Tools & technologies

SQLTableauUnity

About the role

Key responsibilities & impact

Launch and manage advertising campaigns across ad networks (AppLovin, Moloco, Mintegral, Unity Ads, etc), where we operate as an official partner.
Monitor and optimize campaigns daily against key metrics (CPA, CPI, IPM, ROAS, Retention).
Own your channel strategy end-to-end: design your own testing structure for creatives, audiences, and bidding strategies, focused primarily on Tier-1 markets (US, Western Europe).
Maintain campaign reporting and prepare regular performance reports.
Communicate directly with network account managers on launches, optimization, creative moderation, and technical issues.
Collaborate with the Creative team to request and provide feedback on creatives.
Report on results in team syncs and drive your own experiments with real ownership of outcomes.

Requirements

What you’ll need

1+ years of hands-on experience in performance marketing for mobile apps, personally launching and managing campaigns (not only through a managed-service setup).
Practical, hands-on experience with at least one of the networks: AppLovin, Moloco, Mintegral, Unity Ads, at a meaningful spend level (not just small test launches).
Experience working with monthly budgets from $100,000.
Understanding of programmatic/ad network buying principles (bidding, auctions, optimization events).
Solid grasp of core performance metrics (CPA, CPI, CTR, CR, ROAS, IPM, LTV).
Confident with Excel/Google Sheets for data work.
English at Intermediate (B1+) level for working with network interfaces and communicating with account managers.
Attention to detail and discipline in reporting and campaign structure.
Basic SQL knowledge or experience with BI tools (Tableau, AppsFlyer) would be a plus.
Understanding of MMP tools (AppsFlyer/Adjust) and attribution principles would be a plus.
Interest in automating routine processes (reporting, monitoring) using AI tools would be a plus.

Benefits

Comp & perks

20 paid vacation days, 15 sick days, and 6 additional days off for family events.
Up to 10 additional days off for public holidays.
100% medical insurance coverage.
Sports and equipment reimbursement.
Team building events, corporate gifts, and stylish merch.
Financial and legal support.
Maternity Recovery Support Allowance.
Position retention and support for those who join the Armed Forces of Ukraine.
Participation in social initiatives supporting Ukraine.
Work from our Kyiv hub or remotely with a flexible schedule.
Modern equipment or depreciation of your own tools.
Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche..
70% of our heads and leads have grown into their roles here – so can you!.
Performance-oriented reviews and Individual Development Plans (IDPs).
Reimbursement for professional courses and English classes.
Corporate library, book club, and knowledge-sharing events.