Head of Growth

Pragmatike

Head of Growth managing paid user acquisition strategies across global consumer markets for an AI consumer technology company. Leading marketing performance initiatives and data-driven decision making to scale growth.

Posted 7/17/2026full-timeRemote • 🇺🇦 UkraineLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid user acquisition for B2C consumer mobile applications, with a strong focus on campaign optimization, attribution, and performance analysis. Proficient in leveraging data-driven insights to enhance conversion rates and improve overall acquisition efficiency.

Highest-signal resume keywords

Paid User Acquisition ManagementMeta Ads CampaignsTikTok AdsGoogle App CampaignsAttribution Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAudience TargetingBidding StrategiesConversion Funnel AnalysisCAC AnalysisROAS AnalysisLTV AnalysisPayback AnalysisCreative TestingMobile App Acquisition

Soft Skills

Analytical MindsetExcellent Communication

Tools & Technologies

AppsFlyerAdjustSKAdNetworkDeferred Deep LinkingAI Tools

Industry Keywords

B2CConsumer Mobile ApplicationsUser Acquisition ChannelsOnboarding FlowsLanding Experiences

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels.
Manage campaign structure, budgets, bidding strategies, audience targeting, and placements.
Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones.
Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback.
Scale marketing spend while maintaining strong acquisition efficiency.
Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis.
Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates.
Report campaign performance using clear metrics and actionable insights.
Continuously experiment with new audiences, creatives, and acquisition opportunities.

Requirements

What you’ll need

4+ years of experience managing paid user acquisition for B2C consumer mobile applications.
Proven expertise running and scaling Meta Ads campaigns with full ownership of performance outcomes.
Hands-on experience with TikTok Ads and Google App Campaigns.
Strong understanding of mobile app acquisition, subscription businesses, and conversion funnels.
Deep knowledge of attribution platforms such as AppsFlyer or Adjust.
Experience working with SKAdNetwork (SKAN), deferred deep linking, and iOS attribution challenges.
Strong analytical mindset with expertise in CAC, ROAS, LTV, payback, and campaign optimization.
Comfortable working independently and owning the paid acquisition function.
Experience leveraging AI tools to improve research, reporting, analysis, or campaign optimization.
Excellent communication skills and fluent English.

Benefits

Comp & perks

Competitive compensation
Fully remote work environment
Flexible working hours
Generous vacation policies
Opportunity to make a measurable impact on a global product at scale