Events

• Lead audience acquisition and engagement strategy for priority flagship customer events, including SIGNAL, SIGNAL World Tour, and Exec Connect.
• Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, internal advocacy, and other relevant acquisition channels.
• Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans in partnership with Global Events, Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Sales, Field Marketing, Developer Relations, and regional teams.
• Develop clear, compelling, and on-brand event marketing copy across email journeys, web pages, registration flows, sales enablement, internal communications, promotional assets, and know-before-you-go communications.
• Partner with Marketing Operations to execute campaigns in Marketo, manage audience targeting and segmentation, monitor registration pacing, and ensure campaign execution aligns with lead capture, attribution, and reporting requirements.
• Use Salesforce, Tableau, Excel, and related marketing data sources to analyze campaign performance, registration trends, conversion rates, show-rate risks, audience quality, and pipeline contribution.
• Build dashboards, reports, and pacing updates that provide visibility into event marketing performance and identify where optimization is needed.
• Test and optimize messaging, subject lines, channel performance, audience segments, conversion paths, and engagement tactics to improve registration, attendance, and business outcomes.
• Partner with Field Marketing and regional teams to localize global campaign strategies for SIGNAL World Tour, balancing consistent global messaging with regional audience needs, market dynamics, and sales priorities.
• Support Exec Connect audience communications in partnership with executive stakeholders, sales teams, and event leads, serving as a marketing consultant and communications center of excellence.
• Partner with Corporate Communications, Social, Press Relations, Analyst Relations, Twilio.org, Developer Community, and Advertising teams to extend event reach and ensure promotional moments are coordinated across channels.
• Develop sales activation and employee advocacy programs that equip internal teams with messaging, referral tools, enablement, and promotional moments to help drive attendance from priority accounts.
• Build scalable event marketing playbooks, templates, best practices, reporting models, and campaign frameworks that can be reused across flagship, regional, executive, and repeatable programs.

Global Events Marketing Manager

• Build the Sponsorship Business
• Develop and execute the sponsorship sales strategy across A+E Global Media's live events portfolio.
• Establish annual revenue goals, business plans, and growth strategies to build a scalable sponsorship organization with Revenue Management and Sr Sales Leadership.
• Develop sponsorship packaging, pricing, inventory strategy, and integrated partnership offerings in partnership with others within the Sales Division and other Divisions (ex: marketing, programming, PR)
• Identify new revenue opportunities by combining live events with digital, social, branded content, experiential marketing, hospitality, and talent integrations.
• Build a sustainable pipeline of new business while expanding long-term strategic partnerships.
• Drive Revenue Growth
• Lead the pursuit and negotiation of high-value sponsorship opportunities with Fortune 500 brands, agencies, and strategic partners.
• Personally manage executive-level client relationships and key partnership negotiations.
• Develop multi-event and multi-year sponsorship agreements that maximize long-term value.
• Establish disciplined forecasting, pipeline management, and sales performance metrics.
• Consistently achieve and exceed annual sponsorship revenue goals.
• Lead with Innovation
• Develop innovative sponsorship programs that align client marketing objectives with A+E's premium brands and experiences.
• Partner with Programming, Production, Marketing, Research, Client Solutions, and Revenue teams to create differentiated marketplace opportunities.
• Stay ahead of sponsorship, experiential marketing, consumer engagement, and measurement trends.
• Serve as a strategic advisor to clients by developing customized partnership solutions that deliver measurable business outcomes.
• Build Strong Client Relationships
• Develop executive relationships with brand marketers, agency leaders, and decision-makers across key industry categories.
• Position A+E Global Media as a trusted strategic partner for integrated sponsorship programs.
• Lead executive business reviews and long-term partnership planning with key sponsors.
• Ensure exceptional sponsor satisfaction while driving renewal, upsell, and cross-platform growth opportunities.
• Build and Lead a High-Performing Team
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Implement scalable sales processes, CRM discipline, forecasting, and performance reporting.
• Collaborate across the organization to ensure seamless execution of sponsorship programs and exceptional client experiences.

VP, Event Sponsorship and Activation – Media Solutions

• Manage logistics, speaker schedules, travel coordination, and preparation for ITR Economics speaking engagements, webinars, virtual presentations, association events, trade shows, and sponsorship opportunities.
• Coordinate logistics and scheduling for onsite keynotes, webinars, presentations, association presentations, sponsored opportunities, trade shows, and other third-party events where ITR participates.
• Maintain speaker calendars across multiple systems.
• Proactively monitor speaker calendars, identify conflicts or overload, and recommend schedule blocks, travel buffers, or adjustments.
• Serve as the primary liaison among speakers, clients, event organizers, associations, speaker bureaus, vendors, and internal teams.
• Prepare and distribute materials needed for speaking engagements, trade shows, sponsorships, and association events.

Events and Partnership Coordinator

• Accountable for designing and building effective DLP policies and rules to protect and safeguard the organization's data.
• Support the Data Protection product owner defining the intent, roadmap, and strategy to ensure execution and delivery of the data loss prevention roadmap.
• Support development and management of Data Loss Prevention metrics.
• Stays current with emerging threat landscape and develops/enhances capabilities and strategies to safeguard the business from data exfiltration.
• Acting as a subject matter expert to assist with solving data loss prevention problems.

AVP, Data Loss Prevention Engineer

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
• Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
• Define clear KPIs and success metrics for each event and proactively optimize toward them
• Evaluate performance and make data-driven recommendations to improve portfolio impact
• Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
• Own individual event budgets from forecasting through reconciliation
• Track and manage expenses with precision and transparency
• Negotiate vendor and partner contracts to maximize value and control costs
• Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
• Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
• Oversee registration processes, attendee communications, travel coordination, and speaker logistics
• Coordinate production and distribution of collateral, giveaways, and promotional materials
• Maintain detailed project timelines, execution checklists, and contingency plans
• Anticipate risks and proactively resolve issues before they impact event performance
• Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
• Build and manage relationships with industry associations, event organizers, and strategic partners
• Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
• Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
• Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
• Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
• Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
• Ensure brand consistency and operational excellence across all association and partner-facing activations
• Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
• Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
• Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
• Collaborate on post-event follow-up programs to accelerate pipeline conversion
• Build and maintain detailed event plans, production schedules, and inventory tracking systems
• Maintain accurate inventory of trade show assets and marketing materials
• Document processes and continuously improve workflows to increase efficiency and scalability
• Manage multiple complex projects simultaneously without sacrificing execution quality
• Uphold an exceptionally high standard of organization, accuracy, and follow-through

Senior Events – Trade Association Marketing Manager

• Manage all aspects of event and project execution for conferences, multi-day meetings, receptions, and incentive travel
• Manage event websites, attendee platforms, and digital event marketing platforms
• Lead the planning and execution of high-complexity events
• Advise business partners on event agendas that inspire and engage audiences
• Incorporate innovative, technology-enabled ways to involve and interact with audiences
• Leverage AI-enabled tools to support event planning and operational efficiency
• Manage and contract event vendors
• Ensure accurate administration of event expenses and billing
• Lead initiatives that improve tools, processes, resources, and ways of working

Events Manager

• Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross-functional teams
• Lead and support the PAX marketing team, external PR partners, and contracted vendors
• Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
• Build and manage a year-round, multi-event marketing and communications calendar
• Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
• Collaborate with research partners to translate audience data into effective digital content
• Oversee marketing budgets, invoicing, and cost centers across multiple events each year
• Ensure quality, accuracy, and timely delivery across all marketing activities

Marketing Manager, Gaming Events

• Own the event technology strategy, standards, and governance model across Twilio Global Events...
• Design registration strategies, including registration flows, form logic, attendee types...
• Partner with Marketing Operations, Data, Web, Brand, Legal, Product Marketing, Sales, Field Marketing, Developer Network, and event stakeholders...
• Build scalable self-service templates, intake processes, runbooks, QA checklists, launch timelines...
• Manage event technology vendor relationships, platform roadmaps, support models...
• Guide the planning, requirements, testing, and launch process for event websites and landing pages...
• Identify gaps in process, ownership, tooling, data quality, or execution...
• Use AI and automation tools to improve event operations...

Events jobs in Connecticut

See all jobs on JobTailor