VP, Event Sponsorship and Activation – Media Solutions

Hearst Networks EMEA

VP of Event Sponsorship and Activation leading A+E Global Media's sponsorship efforts across live events and media. Driving revenue through strategic partnerships and innovative solutions.

Posted 7/13/2026full-timeNew York City • California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, Virginia, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesLead💰 $230,769 - $270,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sponsorship sales strategies, managing high-value client relationships, and driving revenue growth through innovative partnership solutions. Proven ability to lead and scale sponsorship organizations while fostering collaboration across multiple divisions.

Highest-signal resume keywords

Sponsorship Sales StrategyRevenue Growth ManagementClient Relationship ManagementIntegrated Marketing ProgramsLeadership in Sales Organizations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sponsorship SalesBrand PartnershipsIntegrated MarketingRevenue ForecastingSales Performance MetricsConsultative SellingMulti-Event Sponsorship AgreementsExperiential MarketingDigital Media IntegrationBranded Content Development

Soft Skills

CollaborationInnovationAccountabilityClient SatisfactionStrategic Advising

Tools & Technologies

CRM SystemsSales Reporting Tools

Industry Keywords

Live EventsSponsorship RevenueAgency LeadersBrand Decision-MakersConsumer Engagement Trends

About the role

Key responsibilities & impact

Build the Sponsorship Business
Develop and execute the sponsorship sales strategy across A+E Global Media's live events portfolio.
Establish annual revenue goals, business plans, and growth strategies to build a scalable sponsorship organization with Revenue Management and Sr Sales Leadership.
Develop sponsorship packaging, pricing, inventory strategy, and integrated partnership offerings in partnership with others within the Sales Division and other Divisions (ex: marketing, programming, PR)
Identify new revenue opportunities by combining live events with digital, social, branded content, experiential marketing, hospitality, and talent integrations.
Build a sustainable pipeline of new business while expanding long-term strategic partnerships.
Drive Revenue Growth
Lead the pursuit and negotiation of high-value sponsorship opportunities with Fortune 500 brands, agencies, and strategic partners.
Personally manage executive-level client relationships and key partnership negotiations.
Develop multi-event and multi-year sponsorship agreements that maximize long-term value.
Establish disciplined forecasting, pipeline management, and sales performance metrics.
Consistently achieve and exceed annual sponsorship revenue goals.
Lead with Innovation
Develop innovative sponsorship programs that align client marketing objectives with A+E's premium brands and experiences.
Partner with Programming, Production, Marketing, Research, Client Solutions, and Revenue teams to create differentiated marketplace opportunities.
Stay ahead of sponsorship, experiential marketing, consumer engagement, and measurement trends.
Serve as a strategic advisor to clients by developing customized partnership solutions that deliver measurable business outcomes.
Build Strong Client Relationships
Develop executive relationships with brand marketers, agency leaders, and decision-makers across key industry categories.
Position A+E Global Media as a trusted strategic partner for integrated sponsorship programs.
Lead executive business reviews and long-term partnership planning with key sponsors.
Ensure exceptional sponsor satisfaction while driving renewal, upsell, and cross-platform growth opportunities.
Build and Lead a High-Performing Team
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Implement scalable sales processes, CRM discipline, forecasting, and performance reporting.
Collaborate across the organization to ensure seamless execution of sponsorship programs and exceptional client experiences.

Requirements

What you’ll need

10+ years of experience in sponsorship sales, brand partnerships, integrated marketing, media sales, or live event commercialization.
7+ years of leadership experience managing high-performing sales organizations.
Ability to travel as needed
At least 7+ years of demonstrated success generating multi-million-dollar sponsorship revenue through consultative, strategic selling.
Prior experience building and scaling sponsorship or partnership businesses.
Can bring a strong network of senior marketing executives, agency leaders, and brand decision-makers.
At least 5+ experience developing integrated sponsorship programs across live events, digital media, branded content, social platforms, and experiential marketing.

Benefits

Comp & perks

healthcare coverage
401k matching