Ecommerce

• Works with leaders to develop the strategic direction of the Ecommerce roadmap (for Target-specialty.com, Turffuel.com, and Target-specialty.ca) and drives website enhancement projects from ideation to launch.
• Works with internal stakeholders to align website functionality with business needs, and acts as an internal expert providing CMS training and functional support for internal teams.
• Implements strategy for ensuring conversion rate optimization, develops KPI reporting on site statistics, and stays ahead of SEO techniques and eCommerce security trends.
• Implements strategy for meeting and exceeding ecommerce revenue goals by executing day-to-day site updates, new product setups, merchandising, maintaining accurate catalog availability, and monitoring Adobe Commerce system health, security patches, and site uptime.
• Acts as the primary liaison to manage vendor relationships and the centralized IT group, oversee third-party development agencies, negotiate compromises during technical impasses, manage the support ticket pipeline, and oversee User Acceptance Testing (UAT) and the formal Change Request process.
• Develops and reviews quality assurance standards regarding Ecommerce delivery systems ensuring a seamless flow of data between HubSpot, NAV, and Adobe Commerce.

Ecommerce Manager

• Communicate product strategy and roadmap updates effectively to cross-functional stakeholders and leadership.
• Coordinate execution across multiple teams, squads, or pods to ensure seamless product launches and updates.
• Drive product innovation within the E-commerce segment, leveraging a culture of A/B testing and data-driven insights.
• Champion the customer voice across the product organization, prioritizing the roadmap based on user pain points and market dynamics.
• Demonstrate strong technical fluency by anticipating architectural tradeoffs and technical risks.
• Define and analyze complex metrics that inform the success of the product area, driving sustained impact on customer satisfaction and business OKRs.

Senior Product Manager – E-Commerce

• Develop and maintain ecommerce storefronts using HTML5, CSS3, and modern vanilla JavaScript (ES6+)
• Write efficient server-side logic using Miva Template Language (MVT)
• Build and support integrations with external systems (REST/SOAP APIs, ERPs, CRMs, etc.)
• Act as the technical bridge between client storefronts and their broader business ecosystem
• Troubleshoot and resolve frontend, backend, and configuration issues across platforms
• Optimize performance, SEO, accessibility, and conversion
• Implement merchandising strategies, personalization, promotions, and optimized purchase flows

Web Developer – Ecommerce

• Own end ‑ to ‑ end performance reporting for Amazon and Chewy, including sales, share, traffic, conversion, AOV, availability, and profitability.
• Track and diagnose drivers of performance related to pricing, promotions, Subscribe & Save, auto ‑ ship, assortment, and content quality.
• Translate data into actionable insights and recommendations for E ‑ Commerce, Marketing, and Sales leadership.
• Build and maintain dashboards using internal BI tools and marketplace data sources to analyze SKU ‑ and ASIN ‑ level performance across portfolio for optimization.
• Identify growth opportunities within the pet category, including lifecycle feeding, pet parent repeat behavior, and cross ‑ sell opportunities.

E-Commerce Data, Consumer Insights Manager

• Own the end ‑ to ‑ end retail media strategy across priority retail partners with primary focus on Amazon, Chewy and specialty retailers.
• Manage planning, activation, optimization, and performance reporting for on ‑ site and off ‑ site retail media programs.
• Define investment strategy, budgets, and KPIs to maximize ROAS, sales lift, NTB and share of voice.
• Ensure best ‑ in ‑ class product detail pages (PDPs), including SEO, imagery, copy, A+ content, and brand store experiences.
• Build, lead, and mentor a high ‑ performing retail media and merchandising team.

Director of E-Commerce, Retail Media, Merchandising

• Own and prioritize the front‑office application roadmap, including e‑commerce, customer portals, and shared services platforms, ensuring alignment to business value and capacity.
• Lead execution and delivery of front-office initiatives with predictable outcomes across cost, schedule, quality and operational performance.
• Translate enterprise strategy into domain‑level roadmaps and sequenced delivery plans, resolving priority, capacity, and dependency tradeoffs within the front‑office scope.
• Serve as the single point of accountability for front‑office application health, availability, performance, and delivery outcomes.
• Partner with business leaders and BRMs to intake demand and make prioritization decisions within the front‑office domain, ensuring scope, tradeoffs, and delivery expectations are explicit and transparent.

Senior Manager, Digital Experience – Front-Office Applications

• Monitor inbound inventory levels to ensure product is arriving and orders are being fulfilled in a timely manner, consistent with communicated customer timelines for select roster of stores
• Support D2C department with the completion of ad-hoc client store and product requests, including review and approval of data entry by store managers at time of store/product launch
• Work closely with warehouse partners, to streamline communication and drive process and quality
• Serve as an advocate for the consumer experience from time of project ideation to post-sale engagement
• Lead in weekly meetings to communicate project goals, statuses, and identify any potential bottlenecks
• Produce and distribute frequent receiving, shipping, and inventory reports, including trouble shooting and resolving issues
• Manual review, reporting and resolution of unfulfilled orders in the order management systems
• Constantly collaborate and communicate across various eCommerce teams to assist in projects and flag issues with Customer Service, Store Management, and overall Operations teams
• Available outside of business hours as needed for high security campaign announcement support

Manager, E-Commerce Operations

• Oversee successful order management and monitor various platforms to ensure data is consistent across various systems
• Utilize 3PL warehouse management systems to track order fulfilment and resolve potential errors prior to shipment
• Track unfulfilled or backordered product to provide resolutions for Fulfillment and Customer Service teams, assisting with Customer Service efficiency and resolution
• Ensuring that 3rd Party Vendor orders are flowing and shipping out successfully
• Oversee fulfillment of digital orders, confirming that digital downloads are marked as fulfilled once released
• Manual recon, reporting and resolution unfulfilled orders that have been flagged in the OMS due to shipping address errors, carrier issues, stock issues, and customer service issues
• Assist Customer Service in a timely manner through one-off questions, ticket escalations, and training documents
• Interact with various vendors and warehouses regarding product fulfillment
• Restore and create orders within the order management system and store backend
• Processing and reporting incoming returns and arranging resolutions with clients and warehouses
• Provide quality assurance and catch any errors that extend beyond the reach of Customer Service
• Constantly collaborate and communicate across various eCommerce teams to assist in projects and flag issues with Customer Service, Store Management, and overall Operations teams
• Contribute in regular meetings to communicate project statuses and identify any potential bottlenecks

Assistant Manager, eCommerce Operations

• Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
• Own problem definition for analytics - determining which business questions matter and what decisions insights should inform.
• Move analysis beyond “what happened” to “why it happened,” “how it happened,” and “what we should do next.”
• Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
• Influence senior leaders through clear implications and actionable recommendations.
• Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms (eCommerce, POS, CDP, email, data warehouse).
• Validate insights using business context and commercial logic — not just technical correctness.
• Define, document, and continuously evolve company-wide KPI frameworks in partnership with Finance and functional leaders.
• Identify and resolve cross-functional metric misalignment to ensure a single, trusted understanding of performance.
• Establish standards for data quality, documentation, and analytical transparency across the organization.
• Leverage AI as a core component of advanced analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development.
• Design, operationalize, and scale repeatable AI-assisted workflows that support recurring company-level decisions (growth, margin optimization, inventory productivity, forecast alignment).
• Establish validation frameworks to pressure-test AI-generated outputs against source data, historical performance, customer behavior, and commercial logic.
• Embed AI-enabled insights into planning, forecasting, and executive performance reviews.
• Promote responsible, explainable, and outcome-driven AI usage across analytics workflows.
• Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
• Ensure tracking integrity and event schema accuracy, including review of structured data formats (e.g., JSON, data layers) in partnership with Product Engineering.
• Translate behavioral data into commercial implications that influence merchandising, marketing, inventory, and operational decisions.
• Ensure behavioral insights are aligned with downstream systems and financial realities.
• Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
• Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
• Challenge assumptions and reframe business narratives using data-backed insight.
• Serve as a connector between commercial strategy and operational execution.
• Establish analytical standards that prioritize clarity, trust, commercial relevance, and decision impact.
• Reduce reactive ad hoc work by building scalable, decision-focused reporting and automation frameworks.
• Design the structure, workflows, and expectations for the analytics function.
• Hire, mentor, and develop junior analytics talent once foundational systems are established.
• Champion a modern, insight-driven analytics culture across the company.

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