Digital Marketing

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
• Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
• Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
• Collaborate with cross ‑ functional teams to develop CRM communication strategies for email and SMS channels.
• Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
• Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
• Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Digital Marketing Specialist

• Efficiently create and publish WordPress blog posts based on news reports, publicly available information, and internal firm content
• Produce and schedule posts for social media platforms including Facebook, Instagram, TikTok, X (Twitter), YouTube, and Snapchat
• Use modern AI tools to transform source material into first drafts
• Ensure all content complies with professional conduct rules for attorney advertising
• Assist with posting and managing simple paid social ads

Entry-Level Digital Marketing, Content Specialist

• Proactively seek out new business through outreach efforts such as cold calling, email campaigns, and attending industry events.
• Develop strong, consultative partnerships with prospective clients by understanding their digital marketing needs and providing thoughtful, effective solutions.
• Lead consultations and product demos that align with client goals, clearly showing the value and impact of our services.
• Work closely with internal teams to develop tailored digital marketing strategies that drive measurable results for our clients.
• Monitor campaign performance, identify areas for improvement, and make data-driven adjustments to maximize results.
• Consistently meet or exceed sales goals while contributing to the overall success of the team.

Digital Marketing Territory Manager

• Identify New Opportunities: Proactively seek out new business through outreach efforts such as cold calling, email campaigns, and attending industry events.
• Build Meaningful Relationships: Develop strong, consultative partnerships with prospective clients by understanding their digital marketing needs and providing thoughtful, effective solutions.
• Present with Purpose: Lead consultations and product demos that align with client goals, clearly showing the value and impact of our services.
• Collaborate Across Teams: Work closely with internal teams to develop tailored digital marketing strategies that drive measurable results for our clients.
• Analyze and Optimize: Monitor campaign performance, identify areas for improvement, and make data-driven adjustments to maximize results.
• Drive Revenue Growth: Consistently meet or exceed sales goals while contributing to the overall success of the team.

• Serve as the primary strategic advisor for assigned client accounts.
• Lead strategic planning initiatives, quarterly business reviews, growth discussions, and client consultations.
• Translate business goals into integrated marketing strategies and actionable roadmaps.
• Present strategic recommendations, performance insights, and growth opportunities to client stakeholders.
• Build trusted relationships through proactive consultation and strategic guidance.
• Develop and oversee integrated marketing strategies across paid media, SEO, AEO, content marketing, email marketing, local marketing, analytics, and emerging digital channels.
• Ensure channel initiatives work cohesively throughout the customer journey and support business objectives.
• Collaborate with channel specialists to align tactical execution with strategic priorities.
• Identify opportunities to improve performance through audience targeting, conversion optimization, content alignment, media mix adjustments, and cross-channel coordination.
• Stay informed on emerging technologies, AI-driven search experiences, and evolving consumer behavior.
• Analyze marketing performance data to identify trends, opportunities, risks, and growth drivers.
• Translate insights into actionable recommendations for clients and internal teams.
• Develop testing roadmaps and optimization plans designed to improve business outcomes.
• Recommend channel investment strategies and budget allocation.
• Identify opportunities for account growth and expanded service adoption.
• Lead strategic onboarding and discovery efforts for new client engagements.
• Partner with Paid Media, SEO, Content, Creative, Analytics, Development, Local Marketing, and Account Management teams to ensure coordinated execution.
• Provide strategic guidance while respecting channel ownership and subject matter expertise.
• Support internal teams with market research, competitive insights, and strategic recommendations.
• Contribute to agency thought leadership, process improvements, and strategic best practices.

Senior Digital Marketing Strategist

• Serve as the primary strategic advisor for assigned client accounts.
• Lead strategic planning initiatives, quarterly business reviews, growth discussions, and client consultations.
• Translate business goals into integrated marketing strategies and actionable roadmaps.
• Present strategic recommendations, performance insights, and growth opportunities to client stakeholders.
• Build trusted relationships through proactive consultation and strategic guidance.
• Develop and oversee integrated marketing strategies across paid media, SEO, AEO, content marketing, email marketing, local marketing, analytics, and emerging digital channels.
• Collaborate with channel specialists to align tactical execution with strategic priorities.
• Analyze marketing performance data to identify trends, opportunities, risks, and growth drivers.
• Develop testing roadmaps and optimization plans designed to improve business outcomes.
• Contribute to agency thought leadership, process improvements, and strategic best practices.

Digital Marketing jobs in Maryland

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Digital Marketing Specialist

Entry-Level Digital Marketing, Content Specialist

Digital Marketing Territory Manager

Digital Marketing Territory Manager

Senior Digital Marketing Strategist

Senior Digital Marketing Strategist