Digital Marketing

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics.
• Build the infrastructure, set the plan, manage partners and/or execute the campaign, and own the results.
• Bring analytical rigor to every investment decision, connecting media math to real business outcomes — impressions to awareness, spend to covers, campaigns to revenue.
• Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater).
• Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals.
• Own budget allocation decisions across channels; build the rationale for how dollars are deployed and reallocated based on performance.
• Manage agency and vendor relationships, holding partners accountable to results.
• Build and execute a testing roadmap across creative, audiences, offers, and dayparts.
• Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership.
• Design incrementality-based measurement approaches — including test/control structures.
• Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization.
• Build and manage marketing journeys that drive repeat visits, reactivating lapsed guests, and increasing lifetime value.

Director of Digital Marketing

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

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Local & Digital Marketing Associate

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