Digital Marketing

• Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms.
• Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results.
• Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team.
• Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals.
• Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies.
• Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team.
• Work with stakeholders to ensure all campaigns meet compliance and regulatory standards.
• Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products.

Digital Marketing Manager – Paid Media

• Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads.
• Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
• Implement local SEO strategies such as targeted local keyword optimization.
• Management of Google Business Profiles, including management of Google Business Locations and Physician listings.
• Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
• Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
• Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
• Track and interpret key performance metrics and present actionable insights to leadership.
• Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
• Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives.
• Stay current on paid media innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

Digital Marketing Media Specialist

• Demonstrate the value of our products to new prospective clients while actively and accurately managing a prospective sales pipeline
• Lead existing relationships, educate, drive incremental growth, and build client trust on Channel Factory’s unique products
• Own the design of existing and incremental business RFP process with the Strategy and Marketing team’s
• Monitor and analyze Key Performance Indicators (KPI’s) and service delivery metrics against client objectives and the external market to develop valuable, customized, and strategic recommendations
• Lead account business reviews and goal-setting sessions
• Work cross-functionally to implement plans and achieve goals
• Identify opportunities and pathways for campaign and overall client success
• All other duties and responsibilities as assigned

Senior Account Executive – Digital Marketing

• Execute digital marketing campaigns to drive growth.
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA digital properties.
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
• Regularly review and understand campaign performance in order to optimize and make strategic decisions.
• Understand how to uncover insights and leverage data to prioritize client messaging.

Digital Marketing Program Manager – Consumer Marketing

• Responsible for leading the planning and implementation of Ultra-Rare Brand Strategies into digital means
• Serve as a key partner to brand leadership by turning strategic goals like positioning, customer journeys, and go-to-market plans into actionable projects and requests for capabilities
• Work closely with cross-functional matrixed teams to organize tasks, set priorities, and achieve targeted brand results
• Support brand strategy execution by promoting analytics and automation tools
• Convert brand objectives into measurable KPIs and SLAs
• Maintain all current established Ultra-Rare brand and unbranded websites
• Design and oversee strategies for digital media activation and re-engagement
• Manage daily relationships with agencies and publishers
• Advocate for ongoing innovation and continual learning.

Senior Manager, Digital Marketing – Ultra-Rare Medicines

• Execute on Marketing initiatives as assigned
• Research target accounts
• Targeted promotion of events and webinars
• Support social media posting as assigned
• Execute campaign outreach as assigned
• Maintain accurate records
• Ensure Salesforce data is complete
• Upload and complete lead and event attendance data
• General data entry and administrative support
• Provide executive assistance to the Director of Marketing as assigned

Part-Time Digital Marketing Coordinator

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Shape end-to-end Paid Search strategy across Google, Bing and new digital platforms.
• Manage and optimize a significant media budget with an agile, test-and-learn mindset.
• Identify opportunities for growth through audience segmentation, automation and new channel exploration.
• Champion Paid Search as a key revenue driver across a wide-ranging product portfolio, including, packing materials, office supplies, warehouse supplies and more.
• Inspire, develop and mentor a team of search marketers to deliver strong results.

Director of Digital Marketing

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Join the Marketing Team at IFS Softeon to collaborate and grow IFS Softeon’s market share in the warehouse management system (WMS) industry.
• Establishing a world-class digital marketing practice in the realm of ABM, PPC, SEO/AEO, and digital paid media.
• Develop and maintain a deep understanding of IFS Softeon’s target market.
• Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers.
• Create multi-channel marketing campaigns.
• Prepare social media and email marketing content for our audience based on input from team.
• Edit and optimize website for SEO/AEO.
• Collaborate across wider company organizations to identify new areas of growth.
• Thoughtfully manage and engage vendors at times to accomplish ambitious goals.
• Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc.
• Potentially manage and lead other team members.

Digital Marketing Director

• Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.
• Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion.
• Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI.
• Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance.
• Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences.
• Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency.
• Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention.
• Oversee media budgets and ensure spend is aligned to performance and growth objectives.
• Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems.

Senior Manager, eCommerce – Digital Marketing

• Support SEO initiatives, with a strong emphasis on technical SEO and on-page optimization
• Utilize enterprise SEO platforms to analyze performance, identify opportunities, and support optimization recommendations
• Support LinkedIn advertising campaigns
• Apply learnings and data from broader digital initiatives
• Partner with marketing teams across Ecolab’s divisions to understand business needs
• Collaborate with internal teams and external agencies to interpret performance data

Senior Digital Marketing Specialist

• Assist with creating organic social media content for our clients; including ideating, writing, and scheduling social media posts.
• Use AI-assisted tools in the content creation process, while learning how to refine outputs so content feels original, thoughtful, and on-brand.
• Monitor client social channels indirectly and directly on a daily basis, and flag engagement opportunities. Channels include LinkedIn, Facebook, Instagram, X, Threads, and Bluesky.
• Collaborate with designers, account managers, and other team members to support content and campaign execution across channels.
• Pull reports in Google Analytics to help monitor website, content, and campaign performance.
• Track key content and social metrics on a weekly basis and help identify trends, insights, and opportunities for improvement.
• Assist with measuring campaign performance across social, content, and website activity.
• Help connect creative output to business outcomes by learning how metrics inform strategy and optimization.
• Support creative and growth experiments across social and content channels, including testing messaging, formats, hooks, and publishing approaches.
• Bring curiosity around emerging tools and workflows, especially AI tools that can improve marketing efficiency and ideation.
• Apply experience experimenting with AI tools, including custom GPTs, to suggest smarter ways to research, draft, organize, or streamline marketing work.
• Continually research emerging social media and digital marketing trends/best practices for B2B companies.
• Help keep projects organized across internal systems and timelines.
• Participate in internal and client meetings weekly.
• Assist with preparing notes, updates, and materials for internal planning or client-facing deliverables.
• Take ownership of assigned tasks, ask thoughtful questions, and proactively communicate progress and blockers.
• Contribute to a collaborative, feedback-friendly team environment.

Social Media, Digital Marketing Intern

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Lead the modernization and strategy and execution for Litera.com, prioritizing high impact areas that advance our corporate message, positioning, and AEO presence
• Manage our team of web developers, and digital marketers as well as contract resources
• Oversee website architecture leveraging Drupal CMS
• Develop and regularly report on key performance metrics to track the impact of tests and initiatives
• Optimize for customer and user journeys to create intuitive pathways to uncover answers quickly
• Lead stakeholders across functions to ensure high priority content is well-maintained, and older content is removed
• Lead the technical strategy, maintenance, and optimization of litera.com, ensuring best-in-class performance, security, and privacy in collaboration with Litera’s engineering team
• Drive AEO and SEO search visibility in strategic areas of the business through implementing best practices
• Monitor key web traffic, performance, and ROI KPI’s
• Drive improvement of the Webstore eCommerce platform to maximize conversion rates and revenue

Senior Manager, Web and Digital Marketing

• Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers
• Work with paid media leads to evolve media buying activities and balance new projects with their day-to-day workloads
• Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities
• Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals
• Frequently review leading industry news subscriptions, communicating key updates to the enterprise
• Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps
• Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins
• Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class
• Support the Paid Media billing process and forecasting; improving communication and visibility with client marketing teams
• Maintain key marketing subscriptions, manage renewals and oversee all usage reporting, including progress against JBP targets
• Evaluate opportunities for AI throughout the org and support AI and Model review processes
• Manage user access for the Media Team across internal systems and media platforms
• Assist with operational process documentation and training for stakeholders
• Perform other duties and/or special projects as assigned

AVP, Digital Marketing Partnerships and Innovation

• Collaborate and grow IFS Softeon’s market share in the warehouse management system (WMS) industry
• Establish a world-class digital marketing practice in the realm of ABM, PPC, SEO/AEO, and digital paid media
• Develop and maintain a deep understanding of IFS Softeon’s target market
• Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers
• Create multi-channel marketing campaigns
• Prepare social media and email marketing content for our audience based on input from team
• Edit and optimize website for SEO/AEO
• Collaborate across wider company organizations to identify new areas of growth
• Thoughtfully manage and engage vendors at times to accomplish ambitious goals
• Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc
• Potentially manage and lead other team members

• Own the hands‑on execution of post‑sale lifecycle marketing programs across email, in‑product messaging, web, and other scalable digital channels to drive onboarding, activation, feature adoption, engagement, and renewal readiness.
• Design and execute lifecycle journeys that prioritize end‑user success, first meaningful use, and habit formation, while reinforcing value realization for buyers and administrators.
• Build and manage end‑to‑end lifecycle programs—from brief and setup through QA, launch, testing, and optimization—using marketing automation tools (Marketo preferred).
• Apply segmentation, role‑based targeting, lifecycle stages, and behavior‑based triggers to deliver personalized, relevant experiences for users and buyers.
• Translate product usage, feature engagement, and behavioral signals into trigger‑based lifecycle campaigns that reinforce next‑best actions, including adoption of AI‑powered features and mobile workflows.
• Coordinate lifecycle moments where user and buyer journeys intersect, ensuring consistent messaging, timing, and value reinforcement across audiences.
• Map and maintain core post‑sale user and customer journeys, identifying friction points and opportunities to accelerate activation, adoption, and retention.
• Monitor and analyze lifecycle performance metrics tied to usage and adoption outcomes (not just engagement), identifying trends and optimization opportunities.
• Execute structured experimentation (A/B testing, holdouts, message and timing tests) across channels to continuously improve lifecycle effectiveness and time‑to‑value.
• Use insights from reporting and analysis to inform prioritization, iteration, and future lifecycle roadmap decisions.
• Partner closely with Customer Success, Product Marketing, Product, Analytics, and Marketing Operations to align lifecycle programs with customer needs, product priorities, and business goals.
• Support product launches, feature releases, and strategic initiatives through coordinated post‑sale and user adoption communications, including AI‑enabled feature rollouts.
• Ensure data quality, compliance, and accurate audience targeting in collaboration with Marketing Operations and Analytics teams.

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