Senior Digital Marketing Specialist

Composites One

Senior Digital Marketing Specialist driving e-commerce and demand generation for Composites One. Optimizing digital ecosystem and executing data-driven strategies for measurable results.

Posted 6/27/2026full-timeRemote • Illinois • 🇺🇸 United StatesSenior💰 $100,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation
directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management
Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution
Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization
Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency
Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates
Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets
Own SEO strategy, including keyword research, on-page optimization, and content gap analysis
Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey
Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate
Maintain and elevate the quality of website marketing content
Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed
Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within
Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting
Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow
Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads
Translate performance data into clear insights and actionable recommendations for monthly reporting
Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue
Build and maintain dashboards that provide real-time visibility into key metrics
Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring
Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale

Requirements

What you’ll need

Minimum of 7 years of digital marketing, demand generation, or e-commerce experience
Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted
Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms
Experience managing multi-channel demand generation campaigns and paid media budgets
Strong understanding of SEO strategy, content marketing, and the B2B buyer journey
Ability to analyze performance data and translate it into clear, actionable recommendations
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment

Benefits

Comp & perks

comprehensive benefits package
discretionary bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdemand generatione-commerceSEO strategycampaign executionlead managementdata analysiscontent marketingperformance reportingautomation strategy

Soft Skills

collaborationcommunicationleadershipanalytical thinkingproblem-solvingstrategic thinkingcreativityattention to detailproject managementadaptability