Digital Marketing Media Specialist

Carle Health

Digital Marketing Media Specialist managing paid media campaigns at Carle Health. Planning digital marketing strategies and analyzing performance across multiple platforms to drive growth.

Posted 6/3/2026full-timeChampaign • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $31 - $53 per hourWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads.
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
Implement local SEO strategies such as targeted local keyword optimization.
Management of Google Business Profiles, including management of Google Business Locations and Physician listings.
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
Track and interpret key performance metrics and present actionable insights to leadership.
Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives.
Stay current on paid media innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

Requirements

What you’ll need

Google Ads experience required
3-5 years of hands-on paid media experience with proven success
Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta
Strong understanding of digital marketing and business KPIs
Proficiency in analytics platforms; Google Analytics, Microsoft Power BI & Adobe Analytics
Relevant certifications (Google Ads, Microsoft Ads) preferred
Experience with automation, scripts, or bulk campaign management tools is a plus
Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper)

Benefits

Comp & perks

Comprehensive benefits package

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid media campaignsbid strategiesbudget allocationkeyword researchad copywritingcreative testinglanding page optimizationlocal SEOA/B testingmultivariate testing

Soft Skills

collaborationproactive problem solvingdata analysiscommunicationstrategic thinking

Certifications

Google AdsMicrosoft Ads