Digital Marketing

• Collaborate with the Marketing team to conceptualize, develop, and execute comprehensive digital marketing strategies
• Identify opportunities for growth and improvement in online performance and presence
• Identify, test, and scale new digital acquisition channels
• Plan and manage online advertising campaigns across various platforms
• Monitor budgets, optimize ad performance, and ensure maximum return on investment (ROI)
• Generate and communicate analytic reports
• Oversee and enhance the hotel's search engine optimization (SEO) efforts
• Develop and execute content marketing strategies
• Ensure our hotel's websites remain visually appealing, user-friendly, and technically optimized
• Attend Corporate, Brand and ownership meetings as requested in support of digital strategy and projects

Enterprise Director – Digital Marketing

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Build and execute integrated marketing plans that support all revenue segments, including Transient, Group, BT, meetings, weddings, F&B, and experiential offerings.
• Ensure each property’s brand voice, positioning, and content remain competitive and aligned with market demand.
• Improve direct booking share through continuous optimization of website, paid media, metasearch, SEO, email/CRM, and social channels.
• Partner with Revenue Management to activate targeted campaigns addressing demand shifts, pace needs, and compression opportunities.
• Act as a key partner to GMs, DOSMs, revenue teams, and ownership groups; participate in commercial calls, planning sessions, and business reviews.
• Support sales initiatives through segment-specific campaigns, BT visibility strategies, group lead-generation initiatives, and event-driven marketing.
• Oversee creative, media, SEO, social, and PR partner execution, ensuring consistency with HEI standards and strong ROI.
• Manage asset development including photography, videography, and brand collateral.
• Monitor KPIs across channels and segments, providing monthly reporting with insights, trends, and actionable optimizations.
• Provide forward-looking recommendations to maximize revenue, enhance visibility, and strengthen competitive positioning.

Enterprise Director of Digital Marketing

• Act as the strategic owner/liaison with IT of our Shopify-powered site.
• Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow.
• Create a roadmap for web content and UI/UX improvements.
• Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission.
• Use resources to increase organic growth.
• Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms.
• Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior.
• Translate data into actionable insights that help us understand which products and content are driving the most engagement.
• Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.

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