Head of Digital Marketing

Nextracker Inc.

Head of Digital Marketing at Nextpower, overseeing digital ecosystem, customer journey, and integrated marketing programs.

Posted 6/17/2026full-timeRemote • Connecticut • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead the company’s digital ecosystem, customer journey strategy, demand generation efforts, and integrated digital marketing programs.
Serve as the lead owner of Nextpower’s digital experience and growth marketing strategy.
Oversee website experience, roadmap and optimization, customer journey development, SEO/AEO strategy, account-based marketing (ABM), email marketing, demand generation and digital campaigns.
Work cross-functionally with communications, marketing, sales, regional teams, and agency partners to create integrated digital experiences that strengthen brand visibility, generate demand, and support business growth.
Serve as the strategic owner of Nextpower’s global website experience and digital customer journey roadmap.
Lead ongoing website strategy, optimization, and governance across corporate, campaign, and landing page experiences.
Develop and execute website roadmap priorities aligned to business goals, customer needs, and brand strategy.
Drive conversion optimization initiatives to improve engagement, lead generation, and user experience.
Partner with internal stakeholders and agency teams on UX recommendations, audience journeys, content strategy, and site enhancements.
Oversee email marketing strategy and execution, including newsletters, nurture campaigns, automated journeys, event follow-up sequences, and engagement campaigns.
Collaborate with sales and business stakeholders to align campaigns with commercial priorities and customer needs.
Analyze campaign performance and develop actionable insights and recommendations to optimize future programs.

Requirements

What you’ll need

12+ years of experience in digital marketing, brand strategy, demand generation, digital communications, or integrated marketing roles.
Proven experience leading website strategy, digital customer journeys, and integrated digital marketing programs.
Experience with demand generation, ABM, email marketing, nurture campaigns, and audience segmentation strategies.
Strong experience partnering cross-functionally with communications, sales, brand, analytics, and executive stakeholders.
Demonstrated success managing integrated campaigns that drive engagement, visibility, and business outcomes.
Experience working in complex, matrixed, and fast-paced organizations.
Strong understanding of SEO, digital analytics, conversion optimization, and emerging digital engagement trends.
Experience collaborating with agency partners and managing external vendors.
Strong project management and organizational skills with ability to manage multiple priorities simultaneously.
Experience within energy, sustainability, infrastructure, industrial, B2B, technology, or highly regulated industries (preferred).
Familiarity with modern marketing automation and CRM platforms (preferred).
Experience developing executive-level presentations, narratives, and strategic recommendations (preferred).
Experience supporting international or LATAM marketing initiatives (preferred).
Portuguese language proficiency strongly preferred.

Benefits

Comp & perks

Nextpower is an equal opportunity employer
We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Hard Skills & Tools

digital marketingbrand strategydemand generationdigital communicationsSEOdigital analyticsconversion optimizationemail marketingaccount-based marketingaudience segmentation

Soft Skills

project managementorganizational skillscross-functional collaborationstrategic thinkingcommunication skillsanalytical skillsleadershipadaptabilitystakeholder managementtime management