Enterprise Director – Digital Marketing

HEI Hotels & Resorts

Digital Performance Manager orchestrating digital strategies to improve revenue and brand loyalty at HEI Hotels and Resorts. Collaborating with marketing teams and leveraging analytics for targeted campaigns.

Posted 6/11/2026full-timeRemote • Connecticut • 🇺🇸 United StatesLead💰 $120,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with the Marketing team to conceptualize, develop, and execute comprehensive digital marketing strategies
Identify opportunities for growth and improvement in online performance and presence
Identify, test, and scale new digital acquisition channels
Plan and manage online advertising campaigns across various platforms
Monitor budgets, optimize ad performance, and ensure maximum return on investment (ROI)
Generate and communicate analytic reports
Oversee and enhance the hotel's search engine optimization (SEO) efforts
Develop and execute content marketing strategies
Ensure our hotel's websites remain visually appealing, user-friendly, and technically optimized
Attend Corporate, Brand and ownership meetings as requested in support of digital strategy and projects

Requirements

What you’ll need

Bachelor’s Degree, preferably in Marketing, Communications or related field
A minimum 3 years’ of experience in managing digital campaigns/performance marketing
Experience with Google Analytics, Smartsheet’s, Search Console and Looker (formerly Google) Data Studio reports
Background in search engine optimization pay-per-click advertising display advertising and email marketing
Experience delivering against strict CPA, ROAS, LTV, and ROI targets
Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues
Ability to effectively communicate and influence at Property, Brand, Regional and Corporate level

Benefits

Comp & perks

Competitive Medical and Dental programs through Anthem Blue Cross Blue Shield
Vision insurance programs through EyeMed
Vacation, Sick and Holiday programs
Pet insurance through the ASPCA
Short and Long-Term Disability plans
401(k) Savings Plan with matching funds
Discounts through 'YouDecide' and Hotel Room Discount programs

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketing strategiesonline performancedigital acquisition channelsonline advertising campaignsad performance optimizationsearch engine optimization (SEO)content marketing strategiesGoogle AnalyticsSearch ConsoleLooker Data Studio

Soft Skills

analytical skillscommunicationinfluence

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications