Digital Marketing

• Architect and manage complex workflows in Jira, ensuring all sprints for SEO, Ads, and Web projects are properly scoped, assigned, and tracked.
• Build and maintain automation snapshots, funnels, and communication triggers within GoHighLevel to ensure seamless lead attribution and management.
• Conduct technical audits and quality assurance for: SEO: On-page structures, schema markup, and technical site health.
• Tracking pixel implementation (GTM/Meta) and conversion API setups.
• Deployment schedules for landing pages and integrated social campaigns.
• Analyze team capacity to balance workloads across the creative and technical departments, preventing bottlenecks in the production pipeline.
• Aggregate data from various channels to provide comprehensive performance reports, ensuring all campaigns meet KPIs.
• Identify and mitigate "scope creep" by enforcing strict adherence to the project briefs and technical specifications.

Technical Project Manager – Digital Marketing, GoHighLevel

• Develop and execute SEO strategies to increase organic traffic and search rankings.
• Conduct keyword research, competitive analysis, and on-page optimization.
• Monitor website performance using tools like Google Analytics, Search Console, and SEO platforms.
• Identify technical SEO issues and collaborate with developers to resolve them.
• Plan, launch, and optimize paid campaigns across Google Ads and social platforms.
• Manage and improve lead generation funnels and conversion rates.
• Track KPIs and continuously optimize campaigns based on performance data.
• Create and optimize SEO-friendly content for websites, blogs, and landing pages.
• Collaborate with content and design teams to ensure alignment with brand and SEO goals.
• Manage and update WordPress websites, ensuring SEO best practices are implemented.
• Analyze user behavior and engagement metrics to improve UX and performance.
• Generate reports with actionable insights for ongoing growth.
• Support organic and paid social media strategies to drive traffic and visibility.
• Monitor engagement and optimize performance across platforms.

SEO and Digital Marketing Specialist

• Lead regional marketing initiatives driving brand visibility, digital engagement, and sales enablement
• Coordinate digital marketing campaigns across LATAM including social media, SEO, and website management for 14 country sites
• Manage content creation, paid media campaigns and ensure brand compliance across all platforms
• Oversee CRM and lead generation activities, analyzing KPIs and optimizing performance using tools like Hubspot and Google Analytics
• Support sales enablement through training programs, playbooks, and performance reporting
• Plan and execute events, product launches, and trade shows, ensuring seamless communication with internal teams and customers
• Analysis and monitoring of key KPIs/ROI for Digital Marketing project

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