Creative Strategist

• Shape and evolve the Degreed brand
• Partner closely with the VP, Brand & Communications to refresh and modernize Degreed’s visual identity.
• Define how Degreed shows up visually across all touchpoints, including web, campaigns, events, social, PR, executive communications, and sales materials.
• Ensure creative outputs consistently reflect and strengthen the Degreed brand.
• Help the brand become more recognizable to buyers earlier in their decision journey, supporting sales enablement and go-to-market priorities.
• Act as the lead creative and art director for major brand, marketing, and company priorities.
• Personally lead and contribute to high-priority creative initiatives where strategic judgment, quality, and speed are critical.
• Turn complex topics—including workforce transformation, skills, learning technology, and AI—into simple, engaging, and memorable visual stories.
• Develop creative concepts, campaign ideas, storyboards, presentation design, digital assets, and visual narratives aligned to the brand.
• Elevate the quality and effectiveness of creative work by making complex enterprise topics feel clear, human, and engaging.

Senior Creative Lead

• You’ll own the strategic thinking behind performance creative across our e-commerce brands.
• You’ll be working across products in visually-driven consumer categories, where strong hooks, clear offer communication, and customer-level insight matter directly to revenue performance.
• This is a hands-on role; you'll create briefings and the content that comes with it!
• You’ll produce every type of AI-generated ad that’s working right now in ecommerce.
• You stay on top of what’s new. When a new format starts winning, you’re already testing it.
• Develop creative strategies for ecommerce/DTC brands — what hooks work, what formats convert, what angles to test.
• Write creative briefs that translate brand positioning and audience psychology into specific video/static concepts.
• Analyze winning ads (Meta Ad Library, competitor research) and reverse-engineer what makes them work.
• Review ad performance data weekly: CTR, hook rate, hold rate, CVR, ROAS.

AI Creative Strategist Producer, Video/Statics

• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.
• Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring
• Develop high-converting creative concepts grounded in consumer insight and platform behavior.
• Write (and guide) strong copy and frameworks that influence perception and drive performance.
• Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
• Present creative ideas and directions to clients and internal teams with clarity and conviction.
• Translate performance data and qualitative feedback into actionable creative improvements.
• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

Senior Performance Creative Strategist

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

See all jobs on JobTailor

Senior Creative Lead

AI Creative Strategist Producer, Video/Statics

Senior Performance Creative Strategist

Creative Strategist