Creative Strategist

• We are looking for a Senior Creative Strategist to own the creative direction of our paid media. Great creative is our number one growth lever and we need someone who lives and breathes direct response.
• You will crack new avatars and angles, turn them into concepts that convert on cold traffic, and squeeze every winner for everything it is worth through relentless iteration. You do not just pitch ideas. You own whether they win.
• Your mission: create the winning ads that scale this brand. Research, angle, brief, test, iterate, repeat.
• Angle & Concept Development
• - Crack new winning avatars, angles, and hooks across our core formats including native statics, video scripts, VSL, AI avatar ads, and UGC
• - Mine voice-of-customer insight from reviews, Reddit, comments, and competitor ads and turn it into angles people actually respond to
• - Build iterations off every winner to scale it as far as it will go before it fatigues
• - Maintain a living angle and hook library so the team always has the next test queued
• - Diagnose losers fast and turn the insight into the next concept to run
• Brief & Script Writing
• - Write sharp briefs and scripts that editors and UGC creators can execute against without guesswork
• - Apply direct response fundamentals to every piece of copy you produce
• - Brief the graphic designer on static ad concepts with clear direction on hook, visual, and CTA
• - Work with the CRO specialist to ensure landing page copy matches the angle and avatar of each campaign
• Testing & Performance Ownership
• - Own the creative testing roadmap, deciding what gets tested, reading the performance data, and calling the winner
• - Work closely with the media buyer to understand what is performing and what to prioritize next
• - Read ad account data and translate it into better creative decisions
• - Track your own hit rate and output volume and improve both over time

Senior Creative Strategist – US DTC

• Lead end-to-end ad creative development, from concept to published asset.
• Manage and direct internal content teams and external UGC creators to scale production.
• Own the Meta Ads Manager account—campaign structure, budgeting, and daily optimization.
• Analyze creative performance data and translate insights into actionable creative briefs.
• Continuously test new angles, formats, and hooks while killing underperformers fast.
• Stay ahead of DTC creative trends to ensure our ads remain fresh and competitive.

Performance Creative Strategist

• Refine briefs by identifying the information needed for internal project continuity.
• Conduct research and analysis (target audience, brand communication history and competitors, market references, and trends).
• Identify cultural context and audience insights related to the challenge.
• Develop project concepts, providing direction and inputs for other teams to further develop within their specializations; collaborate with creative, production, account, digital teams and suppliers.
• Create and propose creative concepts and territories aligned with the brand positioning.
• Write conceptual storytelling that connects the proposal to the client's objectives. Structure the proposal into commercial presentations and creative decks.
• Design audience experience journeys (pre-, during, and post-event).
• Review scripts, assets, scenography, activations, and content. Act as a bridge between idea and execution, ensuring the concept is preserved.

Creative Planning, Senior

• Shape and evolve the Degreed brand
• Partner closely with the VP, Brand & Communications to refresh and modernize Degreed’s visual identity.
• Define how Degreed shows up visually across all touchpoints, including web, campaigns, events, social, PR, executive communications, and sales materials.
• Ensure creative outputs consistently reflect and strengthen the Degreed brand.
• Help the brand become more recognizable to buyers earlier in their decision journey, supporting sales enablement and go-to-market priorities.
• Act as the lead creative and art director for major brand, marketing, and company priorities.
• Personally lead and contribute to high-priority creative initiatives where strategic judgment, quality, and speed are critical.
• Turn complex topics—including workforce transformation, skills, learning technology, and AI—into simple, engaging, and memorable visual stories.
• Develop creative concepts, campaign ideas, storyboards, presentation design, digital assets, and visual narratives aligned to the brand.
• Elevate the quality and effectiveness of creative work by making complex enterprise topics feel clear, human, and engaging.

Senior Creative Lead

• You’ll own the strategic thinking behind performance creative across our e-commerce brands.
• You’ll be working across products in visually-driven consumer categories, where strong hooks, clear offer communication, and customer-level insight matter directly to revenue performance.
• This is a hands-on role; you'll create briefings and the content that comes with it!
• You’ll produce every type of AI-generated ad that’s working right now in ecommerce.
• You stay on top of what’s new. When a new format starts winning, you’re already testing it.
• Develop creative strategies for ecommerce/DTC brands — what hooks work, what formats convert, what angles to test.
• Write creative briefs that translate brand positioning and audience psychology into specific video/static concepts.
• Analyze winning ads (Meta Ad Library, competitor research) and reverse-engineer what makes them work.
• Review ad performance data weekly: CTR, hook rate, hold rate, CVR, ROAS.

AI Creative Strategist Producer, Video/Statics

• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.
• Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring
• Develop high-converting creative concepts grounded in consumer insight and platform behavior.
• Write (and guide) strong copy and frameworks that influence perception and drive performance.
• Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
• Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
• Present creative ideas and directions to clients and internal teams with clarity and conviction.
• Translate performance data and qualitative feedback into actionable creative improvements.
• Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

Creative Strategist jobs in Brazil

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Senior Creative Strategist – US DTC

Performance Creative Strategist

Creative Planning, Senior

Senior Creative Lead

AI Creative Strategist Producer, Video/Statics

Senior Performance Creative Strategist