AI Creative Strategist Producer, Video/Statics

Paired

Creative strategist owning performance creative strategy for ecommerce brands. Producing AI-generated video ads and analyzing performance metrics at a Dubai-based Google Ads agency.

Posted 6/9/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You’ll own the strategic thinking behind performance creative across our e-commerce brands.
You’ll be working across products in visually-driven consumer categories, where strong hooks, clear offer communication, and customer-level insight matter directly to revenue performance.
This is a hands-on role; you'll create briefings and the content that comes with it!
You’ll produce every type of AI-generated ad that’s working right now in ecommerce.
You stay on top of what’s new. When a new format starts winning, you’re already testing it.
Develop creative strategies for ecommerce/DTC brands — what hooks work, what formats convert, what angles to test.
Write creative briefs that translate brand positioning and audience psychology into specific video/static concepts.
Analyze winning ads (Meta Ad Library, competitor research) and reverse-engineer what makes them work.
Review ad performance data weekly: CTR, hook rate, hold rate, CVR, ROAS.

Requirements

What you’ll need

Proven AI video ads that scaled on Meta: This is the #1 requirement. You have examples of AI-generated video ads that ran with real budget behind them and produced results. Not demo reels. Not “I made this cool thing for my portfolio.” Ads that spent money and made money.
Full-scope AI ad experience: You’ve produced multiple formats — not just one trick. AI UGC, claymation, CGI demos, AI characters, cinematic spots — you’ve worked across the spectrum and know which format works for which product/audience.
Hands-on experience with AI video tools: You’ve used fal.ai, Higgsfield, Runway, Kling, Creatify, Seedance, or similar tools in production. You know their strengths, limitations, and how to get the best output from each.
Ecommerce creative experience: You’ve produced ads for ecommerce/DTC brands specifically. Not SaaS. Not B2B. Not brand awareness campaigns. Direct-response creative that drives purchases for physical products.
Brief writing ability: You can articulate a creative concept clearly enough that anyone (human or AI) could execute it. Specific, actionable, grounded in strategy.
Speed and volume: You produce at a pace that would be impossible with traditional production. Multiple concepts per day, multiple variants per week, across multiple brands.

Benefits

Comp & perks

Global Remote: Work from wherever you are in the world.
Direct Access: Work directly with Jem and the media buying team. You’ll see real performance data and understand what’s actually working at scale.
Yearly Team Getaway: Once a year, we all meet up to strategize and bond. This year, we’re going to Bali, all expenses paid.
The Essentials: Normal PTO, a wellness bonus, and a flat hierarchy where the best ideas win.
AI Budget: Full access to all AI generation tools — fal.ai, Higgsfield, Runway,
Midjourney, whatever you need. No penny-pinching on the tools that make you
productive.
Scale: You’ll be producing creative for 180+ ecommerce brands. The variety is insane — health, beauty, fitness, home, fashion, supplements, gadgets. You’ll never get bored.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AI video adscreative strategyad performance analysisbrief writingdirect-response creativevideo productionformat testingcustomer-level insightrevenue performancehook development

Soft Skills

strategic thinkingarticulationcreativityanalytical skillscommunicationcollaborationadaptabilitytime managementproblem-solvingattention to detail