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Paired

Performance Creative Strategist

Paired

Performance Creative Strategist for a USA company specialized in pairing remote work with talent. Managing Meta advertising for DTC brands and leading creative teams collaboratively.

Posted 7/6/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Meta Ads for DTC brands, focusing on creative development, performance analysis, and team leadership. Proficient in balancing creative intuition with data-driven decision-making to optimize ad performance and drive return on ad spend (ROAS).

Highest-signal resume keywords
Meta Ads ManagementCreative Team LeadershipPerformance Data AnalysisCreative Testing FrameworksDTC Brand Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Ad Creative DevelopmentCampaign Structure ManagementBudgetingDaily OptimizationCreative BriefingHook DevelopmentCopywritingFormattingPerformance Metrics AnalysisCreative Trend Analysis
Soft Skills
Excellent CommunicationTeam AlignmentCreative IntuitionRapid Decision-Making
Tools & Technologies
Meta Ads Manager
Industry Keywords
Direct-To-Consumer (DTC)Return on Ad Spend (ROAS)User-Generated Content (UGC)Creative Performance Data

About the role

Key responsibilities & impact
  • Lead end-to-end ad creative development, from concept to published asset.
  • Manage and direct internal content teams and external UGC creators to scale production.
  • Own the Meta Ads Manager account—campaign structure, budgeting, and daily optimization.
  • Analyze creative performance data and translate insights into actionable creative briefs.
  • Continuously test new angles, formats, and hooks while killing underperformers fast.
  • Stay ahead of DTC creative trends to ensure our ads remain fresh and competitive.

Requirements

What you’ll need
  • E**xperience managing Meta Ads for DTC brands (proven track record of driving ROAS).**
  • Strong understanding of what makes creative convert—hooks, thumbstoppers, copy, and formatting.
  • Experience leading or directing creative teams (internal and/or external UGC creators).
  • Ability to balance creative intuition with performance data to make rapid decisions.
  • Excellent communication and briefing skills to align teams around clear goals.
  • Familiarity with creative testing frameworks and scaling winning concepts.

Benefits

Comp & perks
  • USD Salary.
  • Ability to work remotely.