Performance Creative Strategist

Paired

Performance Creative Strategist for a USA company specialized in pairing remote work with talent. Managing Meta advertising for DTC brands and leading creative teams collaboratively.

Posted 7/6/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead end-to-end ad creative development, from concept to published asset.
Manage and direct internal content teams and external UGC creators to scale production.
Own the Meta Ads Manager account—campaign structure, budgeting, and daily optimization.
Analyze creative performance data and translate insights into actionable creative briefs.
Continuously test new angles, formats, and hooks while killing underperformers fast.
Stay ahead of DTC creative trends to ensure our ads remain fresh and competitive.

Requirements

What you’ll need

E**xperience managing Meta Ads for DTC brands (proven track record of driving ROAS).**
Strong understanding of what makes creative convert—hooks, thumbstoppers, copy, and formatting.
Experience leading or directing creative teams (internal and/or external UGC creators).
Ability to balance creative intuition with performance data to make rapid decisions.
Excellent communication and briefing skills to align teams around clear goals.
Familiarity with creative testing frameworks and scaling winning concepts.

Benefits

Comp & perks

USD Salary.
Ability to work remotely.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Ad Creative DevelopmentCampaign Structure ManagementBudgetingDaily OptimizationCreative BriefingHook DevelopmentCopywritingFormattingPerformance Metrics AnalysisCreative Trend Analysis

Soft Skills

Excellent CommunicationTeam AlignmentCreative IntuitionRapid Decision-Making