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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in project concept development, audience experience design, and collaborative execution across creative and production teams. Proficient in crafting compelling storytelling and presentations that align with client objectives and brand positioning.
Highest-signal resume keywords
Project Concept DevelopmentAudience Experience DesignCreative StorytellingCollaboration with Cross-Functional TeamsLive Marketing Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Research and AnalysisProposal WritingScript ReviewContent ReviewEvent Planning
Soft Skills
CommunicationCollaborationCreativityCritical Thinking
Tools & Technologies
KeynoteMicrosoft OfficeGoogle Slides
Industry Keywords
AdvertisingEvents AgencyBrand PositioningCultural ContextMarket Trends
About the role
Key responsibilities & impact- Refine briefs by identifying the information needed for internal project continuity.
- Conduct research and analysis (target audience, brand communication history and competitors, market references, and trends).
- Identify cultural context and audience insights related to the challenge.
- Develop project concepts, providing direction and inputs for other teams to further develop within their specializations; collaborate with creative, production, account, digital teams and suppliers.
- Create and propose creative concepts and territories aligned with the brand positioning.
- Write conceptual storytelling that connects the proposal to the client's objectives. Structure the proposal into commercial presentations and creative decks.
- Design audience experience journeys (pre-, during, and post-event).
- Review scripts, assets, scenography, activations, and content. Act as a bridge between idea and execution, ensuring the concept is preserved.
Requirements
What you’ll need- Bachelor's degree completed, preferably in Advertising, Design, Business Administration, Communications, Events, Architecture, or related fields.
- Experience as a Planner and working in an events agency.
- Proficiency with Keynote and/or Microsoft Office and/or Google Slides.
- Knowledge of Live Marketing.
Benefits
Comp & perks- TotalPass gym membership
- Discount Club (New Value)
- Birthday day off
- Discounted event tickets
- Paid vacation
- UMApet (pet-friendly workplace)
- Manicure services at special rates at UMAcasa
