Copywriter

• Responsible for producing and reviewing advertising copy of medium to high complexity across diverse areas, ensuring technical excellence, coherence, and strategic alignment with the brand's tone of voice.
• Actively develops content for internal and external channels, leading communication projects of medium to high complexity within the team and directly contributing to campaign objectives.
• Performs detailed grammatical and advertising proofreading, proposing continuous improvements, expanding ideas internally, and ensuring message consistency and full adherence to the brief.
• Takes a leading role in creating new editorial angles and content, with autonomy over their workflow. Supports the creative team by co-owning the monitoring, evaluation, and improvement suggestions for the work of other copywriters, creators, influencers, and other corporate texts.
• Interacts strategically with internal departments and stakeholders, being directly responsible for preparing and presenting results reports.

• Craft and refine synopses for shows/movies in Brazilian Portuguese
• Write synopses in English following feedback from multiple rounds of review

Freelance Copywriter – Native English Speaker

• Create persuasive copy for marketing campaigns, advertisements, websites, and social media.
• Develop content for blogs, emails, newsletters, and promotional materials.
• Work closely with marketing and design teams to ensure content aligns with the brand strategy.
• Optimize copy for SEO and ensure content is readable and engaging.
• Ensure all copy follows the brand's tone of voice and identity.
• Review and edit content to ensure high quality and consistency.

• Write copy for product launches, evergreen funnels, sales pages, CPL scripts, emails, VSLs, ads, creative assets, and other campaign materials;
• Collaborate with designers to create lead capture and sales pages, developing the copy structure with a focus on conversion;
• Write engaging, persuasive copy that respects the expert's voice and positioning;
• Help define automation sequences and send flows, contributing copy and segmentation ideas;
• Produce content to nurture leads, engage the audience, and increase conversions;
• Ensure communication consistency across all customer touchpoints;
• Conduct deep research on the buyer persona, products, and market trends to generate highly relevant and effective ideas and messages;
• Monitor campaign metrics and propose tests and data-driven improvements;
• Participate in organizing and prioritizing team requests, focusing on high-impact deliveries.

Senior Copywriter – Infoproducts Market

• Develop strategic copy designed to guide the reader toward a specific objective, such as completing a form, downloading materials, following a page, or similar.
• Write video scripts, email marketing content, landing pages and social media captions.
• Analyze incoming briefs to identify content type, target persona, conversion goals, lead generation needs, etc., to ensure accuracy in production.
• Identify and use the target audience’s vocabulary.
• Conduct research to support copy development, providing relevant information and substantiation for the content.
• Edit copy to refine the text, making it more concise and effective.
• Proofread text.
• Collaborate with the design team to build materials together.
• Deliver work on time.

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Copywriter

Freelance Copywriter – Native English Speaker

Copywriter

Senior Copywriter – Infoproducts Market

Junior Copywriter