Copywriter

• Lead ConectCar's content strategy across multiple channels and customer journeys.
• Translate business objectives into narratives, campaigns, and high-impact content.
• Develop brand positioning, institutional messaging, and key brand messages.
• Create branding, acquisition, engagement, and customer retention campaigns.
• Produce content for ads, landing pages, CRM, website, app, corporate presentations, and internal channels.
• Ensure consistency of the brand's tone of voice and verbal identity.
• Structure and lead strategic communication projects, including persona definition, brand voice, brand positioning, and rebranding initiatives.
• Define and maintain editorial guidelines, glossaries, and communication best practices.
• Serve as a strategic and technical reference for content, brand positioning, storytelling, copywriting, and communication architecture, influencing decisions and raising the communication maturity of the company, partners, and vendors.
• Lead content projects with internal teams, partners, and vendors.
• Support the development of communication and content skills across the organization, promoting best practices, standards, and consistency in communication.
• Develop scripts for videos, audiovisual campaigns, and corporate materials.
• Design data-driven content strategies informed by consumer behavior.
• Conduct performance analyses and generate recommendations for continuous optimization.
• Participate in research, benchmarking, and market studies.
• Support initiatives for institutional positioning and brand strengthening.
• Contribute to the evolution of the customer experience through communication.
• Use artificial intelligence to improve productivity, quality, and scalability of content processes.
• Support the technical development of more junior professionals in the area.
• Participate in strategic projects for digital transformation, innovation, and communication.

Senior Content Writer – Content Producer

• Create persuasive copy for landing pages, emails, ads, and social media for multiple clients
• Adapt tone of voice and language according to each brand's audience and positioning
• Manage copy requests for multiple accounts simultaneously, meeting deadlines and prioritizing tasks
• Collaborate with marketing and design teams in campaign development
• Review and optimize copy based on performance and A/B testing
• Participate in strategic content alignment meetings with internal teams and, when necessary, with clients

• Develop copy for paid media campaigns, especially for Meta Ads.
• Create headlines, hooks, sales arguments, calls to action (CTAs), and ad variations for A/B testing.
• Write scripts for VSLs using direct-response marketing frameworks.
• Produce landing pages, sales pages, advertorials, emails and other conversion assets.
• Develop messaging for lead activation and nurturing campaigns via WhatsApp and CRM.
• Conduct in-depth research on target audiences, competitors, offers, objections, desires, proof elements, mechanisms, and levels of awareness.
• Collaborate with Growth, Paid Traffic, and Commercial teams to interpret campaign metrics and propose new communication hypotheses.
• Review and optimize existing copy based on campaign performance.
• Document learnings, tests performed, and communication patterns to continuously evolve strategies.
• Ensure consistency between value proposition, offer, and messaging across all stages of the funnel.

Copywriter – Performance

• Evolve and ensure consistency of meutudo’s tone of voice across all touchpoints (product, campaigns, CRM, social media);
• Create strong creative concepts that connect the brand’s purpose with business objectives;
• Translate complex financial market topics into clear, engaging, and proprietary narratives;
• Collaborate with teams to ensure the brand’s personality is present at every stage of the customer journey;
• Act as a creative leader within the team, raising technical standards and bringing branding references that challenge the status quo.

Senior Advertising Copywriter

• Supervise and actively train junior copywriters.
• Conceive and write creatives for Facebook and YouTube campaigns with full autonomy.
• Lead "offer assembly," defining the persuasive communication structure for ads.
• Serve as a point of reference for creative reviews and approvals, ensuring only the best materials are deployed.
• Act as the right-hand to the Senior and Chief when they are absent, covering responsibilities to prevent operational gaps.

Mid-level Copywriter II

• Create and edit copy for acquisition campaigns across multiple channels, including email marketing, WhatsApp, SMS, eBooks, etc., ensuring alignment with brand strategy, campaign goals, and conversion objectives;
• Develop performance-focused copy, applying communication triggers, persuasive writing techniques, and tailoring tone and language for different audiences, regions, and products;
• Support the design and evolution of campaigns, proposing continuous improvements based on A/B tests, results, and audience behavior;
• Create scripts, messaging, and communication guidelines for sales operations, customer service, and candidate relationship channels;
• Collaborate with design, sales, operations, and performance teams to ensure integrated, regionalized, and results-driven campaigns;
• Monitor market trends, consumer behavior, and communication benchmarks to introduce innovation and new approaches to acquisition campaigns;
• Ensure consistency across all touchpoints in the candidate journey, maintaining clarity, agility, and a candidate-focused experience.

Copywriter jobs in Brazil

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Senior Content Writer – Content Producer

Copywriter

Copywriter – Performance

Senior Advertising Copywriter

Mid-level Copywriter II

Junior Acquisition Analyst – Copywriting/Copywriter