Senior Content Writer – Content Producer

ConectCar

Content strategist for ConectCar, managing multiple marketing channels and campaigns. Develops high-impact narratives and fosters brand identity through innovative content strategies.

Posted 7/18/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading content strategy, brand positioning, and communication architecture across multiple channels. Proficient in copywriting, storytelling, and developing data-driven content strategies that enhance customer engagement and retention.

Highest-signal resume keywords

Content Strategy DevelopmentAdvanced CopywritingBrand PositioningOn-Page SEO KnowledgeCommunication Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DesignUX WritingStorytelling TechniquesMarketing Funnel KnowledgeKeyword ResearchIntegrated Communication CampaignsAudiovisual Content ScriptingEditorial Guidelines DevelopmentContent Performance AnalysisBrand Voice Development

Soft Skills

LeadershipCollaborationStrategic ThinkingCommunication SkillsMentoring

Tools & Technologies

CRM SystemsSocial Listening ToolsContent Management SystemsData Analytics ToolsArtificial Intelligence Applications

Industry Keywords

Brand MessagingCustomer JourneyContent GovernanceRebranding InitiativesDigital Transformation

About the role

Key responsibilities & impact

Lead ConectCar's content strategy across multiple channels and customer journeys.
Translate business objectives into narratives, campaigns, and high-impact content.
Develop brand positioning, institutional messaging, and key brand messages.
Create branding, acquisition, engagement, and customer retention campaigns.
Produce content for ads, landing pages, CRM, website, app, corporate presentations, and internal channels.
Ensure consistency of the brand's tone of voice and verbal identity.
Structure and lead strategic communication projects, including persona definition, brand voice, brand positioning, and rebranding initiatives.
Define and maintain editorial guidelines, glossaries, and communication best practices.
Serve as a strategic and technical reference for content, brand positioning, storytelling, copywriting, and communication architecture, influencing decisions and raising the communication maturity of the company, partners, and vendors.
Lead content projects with internal teams, partners, and vendors.
Support the development of communication and content skills across the organization, promoting best practices, standards, and consistency in communication.
Develop scripts for videos, audiovisual campaigns, and corporate materials.
Design data-driven content strategies informed by consumer behavior.
Conduct performance analyses and generate recommendations for continuous optimization.
Participate in research, benchmarking, and market studies.
Support initiatives for institutional positioning and brand strengthening.
Contribute to the evolution of the customer experience through communication.
Use artificial intelligence to improve productivity, quality, and scalability of content processes.
Support the technical development of more junior professionals in the area.
Participate in strategic projects for digital transformation, innovation, and communication.

Requirements

What you’ll need

Portfolio demonstrating work on campaigns, content, and strategic projects.
Advanced mastery of copywriting, UX writing, and content design.
Mastery of storytelling techniques and building brand narratives.
Advanced knowledge of the marketing funnel and content strategies for different stages of the customer journey.
Knowledge of on-page SEO, keyword research, and creation of search-oriented content.
Experience with social listening and trend monitoring.
Experience with content strategies for CRM, digital channels, and acquisition campaigns.
Experience creating integrated communication and marketing campaigns.
Ability to develop institutional messaging, manifestos, value propositions, and brand positioning.
Experience scripting audiovisual content for corporate videos, campaigns, educational content, and social media.
Ability to structure and lead communication projects related to persona definition, brand voice development, brand positioning, message architecture, and rebranding initiatives.
Knowledge of communication metrics and content performance.
Experience defining and evolving brand voice, tone of voice, editorial guidelines, message architecture, and content governance processes.

Benefits

Comp & perks

Culture of ownership: you own your career journey and have space to innovate.
Collaborative environment: we believe great results come from teamwork.
Purpose-driven focus on results: we deliver real value to the business and to people.
Continuous development: we encourage ongoing learning and professional growth.
Diversity and inclusion: we respect and value the differences that make our team stronger.