ConectCar

Growth Marketing

• Participate in team ceremonies;
• Manage, prioritize, and monitor incidents and bugs (maintenance/support);
• Manage and align the backlog with the PMM;
• Negotiate and align dependencies with other APMs and PMs;
• Write user stories using INVEST and 3Cs techniques;
• Validate team deliveries ensuring quality practices and acceptance criteria are met;
• Conduct biweekly alignment sessions with the team for user story discovery (US);
• Clarify business questions with the development team;
• Contribute to the creation of new epics and features;
• Support the team and PMM in building OKRs;
• Assist in building the product roadmap;
• Monitor dashboards, metrics, and KPIs to maintain performance and results;
• Follow business monitoring activities to ensure the product functions properly;
• Support data interpretation and turn insights into actionable recommendations;
• Contribute to defining the business tactical plan and break down initiatives to achieve objectives and deliver results;
• Gather and use data to drive opportunities and hypotheses (data-driven);
• Be strategically aligned with the company and the acquisition tribe, ensuring interactions and initiatives receive appropriate dedication and effort;
• With a focus on the acquisition stage, maintain constant contact and be able to identify leads' pain points and needs during this stage to deliver value to customers and the company;
• Work collaboratively within a multidisciplinary team of technology, marketing, communications, UX, data, and business.

APM – Acquisition, Growth

Customer Success Manager

• Monitor the Squad's strategies to plan, create and manage CRM strategies focused on acquiring new corporate clients (B2B) — transportation;
• Develop, implement and manage CRM automation workflows in HubSpot;
• Perform data analysis using HubSpot and/or Power BI dashboards to optimize existing communication journeys, identify opportunities for new approaches, maximize engagement and improve final conversion;
• Report actions and results to internal and external teams and to executive leadership;
• Conduct end-to-end research focused on B2B acquisition — assess needs, design forms, recruit participants, analyze and present results and proposed actions;
• Participate in the B2B Acquisition Squad, taking part in methodology routines such as dailies, plannings and retros, using Azure to manage activities;
• Work in an interdisciplinary Squad that promotes integration and employee participation on various topics beyond CRM;
• Plan and manage multichannel CRM campaigns (WhatsApp, email, SMS, push).

Senior CRM Analyst

Product Marketing

• Responsible for defining and aligning the go-to-market strategy, positioning, differentiation, channels and acquisition narrative with product delivery and the company’s strategy for the Transportation vertical (solutions for light and heavy fleets).
• Benchmarking, market research and customer research.
• Defining customer profiles, personas and segmentations.
• Enabling the full sales communication logic.
• Measuring product adoption and market performance.
• Supporting backlog prioritization, writing user stories and facilitating ceremonies with the squad.
• Supporting the construction, tracking and delivery of OKRs and targets together with the PM and GPM.
• Supporting the development of the product roadmap.
• Leading and directing, from a business perspective, the areas relevant to your role, reporting to leadership including C-level.
• Monitoring dashboards, indicators and KPIs to maintain performance and results, interpreting and converting data into opportunity drivers, hypothesis generation and actionable insights (strategic, tactical and operational).
• Attending business reviews to ensure the product is functioning optimally.
• With a focus on the acquisition stage, you should be in constant contact with leads and able to surface their pains and needs during this stage in order to deliver value to both the customer and the company.
• Working collaboratively in a multidisciplinary team of technology, marketing, communications, UX, Data and business.

APM – Acquisition, Growth

Senior CRM Analyst

Product Marketing Manager