ConectCar

Copywriter

• Lead ConectCar's content strategy across multiple channels and customer journeys.
• Translate business objectives into narratives, campaigns, and high-impact content.
• Develop brand positioning, institutional messaging, and key brand messages.
• Create branding, acquisition, engagement, and customer retention campaigns.
• Produce content for ads, landing pages, CRM, website, app, corporate presentations, and internal channels.
• Ensure consistency of the brand's tone of voice and verbal identity.
• Structure and lead strategic communication projects, including persona definition, brand voice, brand positioning, and rebranding initiatives.
• Define and maintain editorial guidelines, glossaries, and communication best practices.
• Serve as a strategic and technical reference for content, brand positioning, storytelling, copywriting, and communication architecture, influencing decisions and raising the communication maturity of the company, partners, and vendors.
• Lead content projects with internal teams, partners, and vendors.
• Support the development of communication and content skills across the organization, promoting best practices, standards, and consistency in communication.
• Develop scripts for videos, audiovisual campaigns, and corporate materials.
• Design data-driven content strategies informed by consumer behavior.
• Conduct performance analyses and generate recommendations for continuous optimization.
• Participate in research, benchmarking, and market studies.
• Support initiatives for institutional positioning and brand strengthening.
• Contribute to the evolution of the customer experience through communication.
• Use artificial intelligence to improve productivity, quality, and scalability of content processes.
• Support the technical development of more junior professionals in the area.
• Participate in strategic projects for digital transformation, innovation, and communication.

Senior Content Writer – Content Producer