Chief Marketing Officer

• Ownership of the overall marketing strategy and execution
• Support the execution of Huble’s global marketing and demand generation plans
• Work closely with Commercial Directors and leadership to operationalise marketing initiatives and campaigns
• Ensure marketing activity contributes toward inbound demand generation and pipeline growth
• Coordinate campaign execution across channels including website, events, content, partnerships, email, webinars, paid activity, and social media
• Manage campaign timelines, execution standards, and delivery across the marketing team
• Track and report on marketing-generated pipeline and sales prospects
• Own the operational management of Huble’s website
• Manage website updates, positioning, messaging alignment, and ongoing improvements
• Oversee the upcoming website rebuild project alongside internal and external stakeholders
• Ensure the website supports conversion, demand generation, and commercial positioning objectives
• Continuously review and improve website conversion performance and user journeys
• Work with the Content & Search Manager to improve organic and AI search visibility
• Manage Huble’s presence within the HubSpot ecosystem and partner directory
• Treat HubSpot representatives as a key marketing audience/persona
• Work with leadership to build marketing initiatives that strengthen Huble’s visibility and relationships within HubSpot
• Support co-marketing and partnership marketing activity with HubSpot and other technology partners such as Demandbase, Aircall, and strategic vendors
• Coordinate partner campaigns, webinars, content collaborations, and ecosystem engagement initiatives
• Lead the operational management and coordination of Huble’s in-person and virtual events
• Coordinate logistics including exhibition planning, accommodation, travel, suppliers, timelines, promotional activity, and budget management
• Support pre-event promotion and post-event follow-up activity with sales and commercial teams
• Ensure effective coordination across webinars, customer events, partner events, and industry conferences
• Track and report on event ROI and pipeline contribution
• Manage and coordinate Huble’s content and campaign calendar
• Ensure campaigns and content are delivered on time and aligned to business priorities
• Review and sign off content across blogs, campaigns, website pages, webinars, email activity, and social media
• Work closely with the Content & Search Manager to ensure content supports demand generation and search visibility objectives
• Oversee Huble’s social media activity across company channels
• Support and guide executive and leadership social media activity, including the CEO’s profile and thought leadership presence
• Manage and support the Multimedia Designer and Content & Search Manager
• Conduct regular 1:1s, performance reviews, prioritisation, and workload management
• Brief and coordinate creative and content requirements across campaigns and initiatives
• Ensure marketing activity is executed to a high standard and delivered consistently
• Help create structure, accountability, and operational clarity across the marketing function
• Manage and coordinate global marketing activity across Huble regions
• Work with Commercial Directors to support regional marketing priorities and initiatives
• Ensure alignment between global marketing execution and regional commercial needs
• Balance consistency of messaging and execution while accommodating regional market requirements
• Actively manage and utilise HubSpot CRM, Marketing Hub, and Content Hub as part of day-to-day marketing operations
• Support campaign execution, reporting, email marketing, workflows, landing pages, forms, and content publishing within HubSpot
• Ensure marketing data, lifecycle stages, attribution, and campaign tracking are maintained effectively
• Work closely with sales and commercial teams to ensure alignment between marketing activity and CRM processes
• Use HubSpot reporting and dashboards to track campaign performance, pipeline contribution, and marketing effectiveness
• Identify opportunities to improve marketing operations, automation, and campaign execution within HubSpot

Head of Marketing – SA

• Play a pivotal role in supercharging the success of small businesses, accountants, and bookkeepers across the region.
• Lead a regional function that develops and delivers tailored marketing plans to drive brand engagement and commercial growth.
• Collaborate closely with the EMEA Leadership Team and global marketing service functions.
• Oversee the multi-channel marketing budget to ensure effective operationalising and delivery against commercial targets.
• Establish a smooth collaboration rhythm with global teams such as Product Marketing, Media Planning, and Customer Engagement.

Head of Marketing, EMEA

• Own end-to-end marketing strategy across all TourAxis brands
• Ensure alignment between brand, performance, product, and sales activity
• Own the marketing budget and demonstrate clear ROI across all channels
• Define and project brand positioning, tone of voice, and visual identity
• Own the full-funnel digital acquisition strategy across various channels
• Lead, mentor, and develop a high-performing marketing team

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Head of Marketing – SA

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Head of Marketing