Director, Performance Marketing – ABM

Native

Director of Performance Marketing managing paid acquisition and analytics for Native's two-sided marketplace. Leading demand-side influence campaigns and supply-side contributor acquisition across Latin America and Africa.

Posted 7/8/2026full-timeRemote • 🇿🇦 South AfricaLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the Demand Funnel: Build and operate the paid engine of Native's account-based influence campaign against senior CPG leaders in 15+ markets. Manage LinkedIn-led adspend, construct target audiences, and instrument engagement by account, category, market, and content theme — measuring influence at every stage of pipeline, not formfills at the top of a funnel.
Own the Supply Funnel: Manage Meta and adjacent adspend to acquire Contributors across Latin America and Africa, optimizing cost per fully activated Contributor — ten approved data collection actions — as the governing metric. Build the data-driven profile of the ideal Contributor and seed lookalike audiences from the highest-performing cohorts.
Build the Analytics Stack: Construct the attribution, cohort analysis, experimentation, and reporting infrastructure for both funnels using AI tooling and direct data work as the default, rather than purchased SaaS. The stack must make both funnels legible, auditable, and steerable.
Run a Disciplined Experimentation Cadence: Operate a continuous A/B testing program across creative, audiences, and placements on both sides of the marketplace, and translate the results into precise creative briefs for Native's creative team. Every dollar of spend is an experiment with a hypothesis, a measurement, and a decision.
Serve Two Commercial Masters With One System: Deliver demand-side results to the revenue organization and supply-side results to the operations organization while reporting to the VP of Marketing. Keep both constituencies armed with the read on their funnel, and arbitrate priorities with evidence.

Requirements

What you’ll need

Dual-Funnel Range: Demonstrated ownership of both enterprise demand generation — LinkedIn-led ABM against senior buyers, with account-level engagement measurement beyond top-of-funnel formfill — and consumer-scale app acquisition — Meta spend, lookalike modeling, and CAC optimization against a downstream activation metric rather than installs.
Deep Analytical Capability: Non-negotiable Must build cohort analyses, attribution logic, conversion models, and statistically disciplined experiments directly.The expectation is for SQL fluency and hands-on work, not requests to data scientists committed elsewhere.
AI-Native Tooling Fluency: Demonstrated ability to use AI tools (Claude and similar) to build measurement, automation, and analysis capability that would otherwise require purchased SaaS. Native's stack for this role will be built, not bought, and this person builds it.
Emerging Market Fluency: Experience acquiring users or supply in Latin America, Africa, or comparable markets, with judgment about channel mix, creative localization, and conversion behavior in those environments.
Solo Operator Range: This is a solo role by design. Must own strategy, execution, instrumentation, and reporting without a team — while exercising Director-level judgment and communicating at Director-level altitude with the CRO, VP of Operations, and VP of Marketing.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Attribution LogicConversion ModelsStatistical ExperimentationLookalike ModelingCost Per Acquisition Optimization

Soft Skills

Strategic CommunicationJudgment in Channel Mix