Chief Marketing Officer

• Prepare the CMO’s weekly briefing pack — synthesising pipeline data, campaign performance, and competitive signals; build decision-support materials for leadership reviews, board updates, and OKR cycles.
• Own the CMO dashboard in HubSpot and Salesforce — pull weekly metrics, identify anomalies, and produce the narrative that goes with the numbers; Run ad-hoc competitive intelligence requests: market sizing, positioning analysis, win/loss patterns.
• Manage the CMO’s calendar priorities and prepare agendas for key internal and external meetings; coordinate cross-functional workstreams between marketing, sales, product, and delivery teams.
• Support go-to-market launches, campaign rollouts, and strategic projects from scoping to delivery.
• Prepare polished presentations, memos, and briefings that enable fast, clear decision-making; use AI tools to accelerate research, drafting, and synthesis.

Working Student – CMO Assistant

• Umsetzung der europäischen Go-to-Market-Strategie im deutschen Markt.
• Analyse von Markttrends, Wettbewerbern und Kundenanforderungen mit konkreten Handlungsempfehlungen.
• Aktivierung zentraler Marketingkampagnen lokal und Anpassung der Inhalte zielgruppenspezifisch.
• Steigerung der Produktadoption und Identifikation von Markthürden sowie Optimierungspotenzialen.
• Enge Zusammenarbeit mit internationalen Marketing- und Produktteams.
• Unterstützung von Partnerstrukturen wie Distributoren und Fachbetrieben bei der Marktbearbeitung.
• Einbringen von Best Practices in das europäische Marketing-Team.
• Entwicklung datenbasierter Insights zur Weiterentwicklung von Marktstrategie und Produktpositionierung.

Marketing Executive

• As Head of Marketing, you maintain oversight of all our communication channels.
• Prioritization is essential in this role.
• Further develop our brand and all communication lines — youth-oriented, inclusive, and impact-focused.
• Ensure a consistent brand presence across all channels.
• Plan and execute campaigns with a clear focus on our KPIs.
• Build and maintain a vibrant community on social media.
• Develop materials and simple communication processes that motivate organizations to upload their offerings.
• Continuously analyze marketing data, derive concrete actions, and optimize funnels.
• Build a small marketing team and manage external partners.

Head of Marketing – Community

• Build and structure the entire marketing setup with a clear focus on scalable performance frameworks.
• Develop and manage a holistic marketing strategy across all relevant channels (Meta, TikTok, Google).
• Build and lead a performance team (e.g., UGC, Creative Strategy, Design) and further develop existing structures.
• Define clear KPIs, manage budgets across all channels, and develop an integrated brandformance approach.
• Develop and implement internationalization strategies (DACH, USA) in close collaboration with E‑commerce, Brand, and external partners.

Head of Marketing

• Be Coverflex's first marketing hire in Germany and lead the local Growth and Marketing engine
• Make Coverflex visible, credible, and trusted in the German market
• Map the German competitive landscape and define initial go-to-market approach
• Launch local demand generation initiatives and collaborate with Sales and BDR teams
• Measure success through MQLs generated and pipeline contributions

Head of Marketing – Founding Team

• Aufbau, Management & Optimierung der Marketing-Kanäle
• Performance-Werbung (Ads) Kampagnen auf Google/Meta/Pinterest/TikTok planen, umsetzen, optimieren
• Budget nach Leistung steuern, Abbrecher erneut ansprechen
• Klarer 14-Tage-Report (Klicks → Anfragen → Buchungen → Kosten/Buchung)
• Bei Bedarf: externe Partner/Freelancer steuern
• Social & Influencer Redaktionsplan führen; Inhalte veröffentlichen und verteilen
• Creator/Influencer auswählen und Kooperationen managen
• Rabatt-/Partnercodes einsetzen und Wirkung messen
• Community pflegen (Kommentare/DMs → Anfragen)
• Content erstellen lassen (automatisieren und oder Freelancer)
• SEO & GEO (KI Auffindbarkeit) SEO-Strategie planen & steuern (Seitenstruktur, Inhalte, Basics)
• Backlinks & Partnerschaften aufbauen
• KI zur Content-Erstellung und Automatisierung nutzen
• Regelmäßiges Monitoring mit kurzem Ergebnis-Update
• Kooperationen & Affiliates Partnerschaften (z. B. Locations/Planer/Dienstleister) aufbauen und pflegen
• Affiliate-Programm betreuen (Codes, Abrechnung, Performance)
• Gemeinsame Aktionen/Bundles planen und auswerten
• Messen & Events Ziel, Budget und Auftritt planen; Team & Material koordinieren
• Präsenz durchführen und Leads erfassen
• Schnelles Follow-up und kurze Auswertung der Ergebnisse
• Aufbau & Pflege eines CRMs
• E-Mail Kampagnen zur Kundengewinnung
• Kommunikation mit (potenziellen) Kunden

CMO, Marketing Manager – Performance, Social, Events

• Build, manage & optimize marketing channels for performance advertising (Ads)
• Plan, execute and optimize campaigns on Google/Meta/Pinterest/TikTok
• Control budgets based on performance and re-engage drop-offs (retargeting)
• Clear 14-day report (Clicks → Inquiries → Bookings → Cost per Booking)
• Manage external partners/freelancers when needed
• Maintain the social & influencer editorial calendar; publish and distribute content
• Select creators/influencers and manage collaborations
• Use discount/partner codes and measure their impact
• Nurture the community (comments/DMs → inquiries)
• Arrange content creation (automate and/or use freelancers)
• SEO & GEO (AI discoverability)
• Plan & manage SEO strategy (site structure, content, fundamentals)
• Build backlinks & partnerships
• Use AI for content creation and automation
• Regular monitoring with short result updates
• Build and maintain partnerships & affiliate relationships (e.g., venues/planners/service providers)
• Manage the affiliate program (codes, billing, performance)
• Plan and evaluate joint promotions/bundles
• Plan goals, budget and presence for trade shows & events; coordinate team & materials
• Execute presence at events and capture leads
• Rapid follow-up and brief evaluation of results
• Customer acquisition & communication: build and maintain a CRM
• Run email campaigns for customer acquisition
• Communicate with (potential) customers

CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events

• Assist the CMO with day-to-day activities
• Drive and manage strategic projects, ensuring alignment with organizational goals
• Create compelling presentations for internal decision-making processes and external meetings
• Address internal and external inquiries promptly and professionally
• Act as a representative of the CMO office in various forums
• Coordinate strategic and cross-entity initiatives, ensuring timely preparation in collaboration with Functional Board members and Heads of Departments
• Engage in project work that requires the attention or representation of the CMO

Executive Assistant to CMO

• As Head of Marketing (m/f/d) you will take a central leadership role at Hrmony and report directly to the CEO.
• You will lead an experienced marketing team (Performance and Content), further develop it, and set the strategic direction.
• Together you will build scalable processes and structures that will carry Hrmony into its next growth phase.
• You will develop and own the end-to-end marketing strategy for Hrmony and derive clear OKRs and initiatives from it.
• You will define our Ideal Customer Profiles (ICPs), develop the channel strategy, and position Hrmony as a strong player in the HR-tech and employee benefits market.
• You will be responsible for building a scalable pipeline engine and ensuring that marketing delivers a clearly measurable contribution to pipeline, conversions, and growth.
• You will analyze performance across the entire funnel, continuously test new go-to-market approaches—from classic funnels to product-led—and convert successful experiments into scalable playbooks.
• You will actively drive the integration of AI agents and automated workflows across all marketing areas.

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Working Student – CMO Assistant

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Head of Marketing – Community

Head of Marketing

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CMO, Marketing Manager – Performance, Social, Events

CMO, Marketing Manager – Performance, Social, AI, Trade Shows & Events

Executive Assistant to CMO

Head of Marketing