Chief Marketing Officer

• Build out Marketing and Inbound Sales
• Analyze our customer, offer and CRM data and develop clear B2B target groups, personas and ideal customer profiles
• Derive and operationally implement target-group-specific campaigns
• Build and grow LinkedIn and B2B Instagram channels
• Develop content, newsletter, landing page, lead-nurturing and existing-customer campaigns
• Optimize Pipedrive, CRM touchpoints, segmentations and automated communication flows
• Further develop the process from first contact to qualified sales opportunity and long-term customer relationship
• Coordinate SEO, SEA and GEO as well as AI Search with internal and external specialists
• Independently create briefs, landing pages, tests, analyses and concrete optimization measures
• Contribute your UX/UI expertise to our B2B platform, customer journey and conversion optimization
• Participate in rebranding, brand positioning and consistent communication across all touchpoints
• Automate content and marketing processes using AI, n8n, Make or comparable tools
• Develop environmental and impact reporting, co-branding partnerships and support a potential B Corp certification
• Contribute to growth strategy, annual planning and prioritization of key projects
• Work with marketing budgets, forecasts and marketing & sales KPIs
• Support the development of clear responsibilities, efficient work structures and pragmatic decision-making processes
• Supervise and, prospectively, coordinate employees, freelancers and external partners
• Resolve operational bottlenecks and take on important tasks beyond a narrowly defined marketing area when needed
• Represent GREEN SHIRTS to customers, partners and collaborators
• Support the further development of our location in the Munich or Vienna region

Head of Marketing, Inbound Sales

• Drive the development and implementation of category strategies in collaboration with business stakeholders, such as CMC, ESO, Supply Chain, Legal and QA.
• Identify and assess global business needs, proactively engaging with the business to achieve company objectives.
• Manage demand and identify opportunities for cost optimization and procurement process improvements.
• Integrate company requirements into supplier sourcing, selection, and contracting
• Lead supplier contract negotiations and manage contract life cycles.
• Analyze and track procurement/supplier data for better decision-making.
• In close collaboration with CMC and ESO, improve supplier performance and mitigate risks, such as geopolitical, financial or compliance risks
• Oversee supplier lifecycle, from approval to offboarding, aligned with business stakeholders
• Ensure governance and compliance in strategic procurement, adhering to internal policies and external regulations.
• Translate program plans and needs into actionable procurement strategies in alignment with other procurement category teams.
• Serve as the central point of contact for program management inquiries and ensure transparency and efficiency in procurement activities.
• Initiate and lead cross-category meetings to ensure cohesive procurement strategies.
• Report program status updates to the VP Global Procurement and escalate critical topics as needed.

Director, Program and Production Procurement – CDMO / CMO

• Define brand positioning per market, balancing global consistency with local relevance
• Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth
• Build brand heat through local activations, content, and collaborations with world-class athletes and creators
• Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty
• Identify which content, creators, and channels best engage consumers and strengthen the brand
• Partner with local markets to capture consumer insights and accelerate growth
• Ensure seamless brand experience across e-commerce, retail, and social touchpoints
• Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ

Head of International Marketing – ESN

Head of International Marketing

• Own and be responsible for all marketing strategies
• Lead four direct reports
• Act as the interface between Product, Growth and company strategy
• Develop and test data-driven marketing strategies
• Work with Product to jointly identify and optimize growth levers

Head of Marketing – EdTech, Legal Tech

• Drive the development and implementation of category strategies in collaboration with business stakeholders
• Identify and assess global business needs, proactively engaging with the business to achieve company objectives
• Manage demand and identify opportunities for cost optimization and procurement process improvements.
• Integrate company requirements into supplier sourcing, selection, and contracting
• Lead supplier contract negotiations and manage contract life cycles
• Analyze and track procurement/supplier data for better decision-making
• Improve supplier performance and mitigate risks such as geopolitical, financial or compliance risks
• Oversee supplier lifecycle from approval to offboarding
• Ensure governance and compliance in strategic procurement, adhering to internal policies and external regulations
• Translate program plans and needs into actionable procurement strategies in alignment with other procurement category teams
• Serve as the central point of contact for program management inquiries and ensure transparency and efficiency in procurement activities
• Initiate and lead cross-category meetings to ensure cohesive procurement strategies
• Report program status updates to the VP Global Procurement and escalate critical topics as needed

Director – Procurement, Program & Production

• Du schneidest unsere Video-Ads (Hooks, Varianten, Iterationen) und baust Statics für Meta & Google – du denkst in Wirkung, nicht nur in Ästhetik
• Du entwickelst gemeinsam mit unserer Gründerin unser Brand Book – Farben, Typo, Bildsprache – und wirst zur Hüterin/zum Hüter unserer visuellen Identität
• Du gestaltest Posts, Stories und Reels für Instagram sowie das Design unserer wöchentlichen Newsletter
• Du entwickelst unsere Umverpackungen weiter – neue Sorten, Anpassungen für den Einzelhandel – bis zur Reinzeichnung und Druckdatenabstimmung
• Flyer, Sticker, Beileger, Dialogpost, Messematerial, Amazon-Listing-Bilder und Produktbilder für unseren Shop – alles aus deiner Hand

Junior Art Director, Creative Allrounder

• Define and lead go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo
• Partner with the Business Development team to ensure successful market penetration and development
• Develop value propositions, messaging frameworks, and competitive positioning
• Develop and execute the company's overall marketing strategy aligned with business objectives
• Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities
• Lead and coordinate marketing activities across multiple channels and stakeholder groups
• Establish marketing priorities, budgets, KPIs, and performance metrics
• Communicate and translate complex scientific, technical, and business topics into compelling customer-focused messaging
• Conduct market, customer, and competitor analyses to identify opportunities and risks
• Oversee the company's website strategy, content, and user experience
• Drive digital marketing initiatives, including SEO, content marketing, email campaigns, and social media
• Ensure that digital channels effectively support lead generation, customer engagement, and brand visibility
• Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams
• Manage external agencies, consultants, and marketing vendors as required

Senior Director, Marketing

• Gesamtverantwortung Marketing und führen ein Team von rund zehn Mitarbeitenden.
• Entwickeln die Marketingstrategie für das Portfolio und setzen sie um.
• Arbeiten mit Außendienst und Medical auf Augenhöhe und ohne Silos.
• Begleiten neue Darreichungsformen und den Launch einer digitalen Gesundheitsanwendung.
• Stimmen sich mit der Muttergesellschaft ab und bringen globale Impulse in den deutschen Markt.
• Behalten Umsatz, Ergebnis und Marktanteil im Blick und leiten daraus die richtigen Maßnahmen ab.

Head of Marketing – Pharma

• Du definierst und steuerst Ostroms Marketingstrategie über Brand, Performance, Preisvergleichsportale, D2D, Social und CRM
• Du verantwortest unsere Unit Economics mit sehr klarem Fokus auf kanalübergreifende(r) CAC-Optimierung, CAC-Payback und LTV/CAC in enger Zusammenarbeit mit Finance
• Du arbeitest eng mit unserem Produkt- und Operations-Team an neuen Produktlaunches
• Du entwickelst und führst unser schlankes und leistungsstarkes Marketingteam
• Du treibst die Einführung von AI-Tools im gesamten Marketing voran und findest die Use Cases mit dem größten Hebel (Personalisierung, Predictive Analytics)
• Du bleibst hands-on und treibst Kerninitiativen eigenständig voran

Head of Marketing

• Responsible for creator processes for top brands in the DACH region
• Creation of scripts and concepts
• Close collaboration with the founders
• Analysis of KPIs and continuous optimization of assets
• Top 1% creative training valued at €100k+

Head of Influencer Marketing

• Als COO übernimmst du die operative Gesamtverantwortung für BodyFast und arbeitest eng mit CEO und CTO (Co-Foundern) sowie unseren Investoren zusammen.
• Du übersetzt Strategie in klare Prioritäten und bist für die schnelle Umsetzung und messbare Ergebnisse verantwortlich.
• Dabei entlastest du die Co-Founder von operativen Aufgaben.
• Operative Führung: Steuerung des Unternehmens mit Fokus auf Skalierung, Effizienz und klare Priorisierung.
• Produkt & Portfolio-Aufbau: Aufbau und Skalierung mehrerer digitaler Produkte im Health-, Fitness- und Wellness-Bereich.
• Prozessoptimierung: Systematische Automatisierung und Vereinfachung von Abläufen zur Reduktion von Kosten und Komplexität.
• Release Speed: Etablierung von Prozessen und Strukturen für schnelle Iterationen und kurze Time-to-Market.
• Finanzen & Business Model: Steuerung von Pricing, Forecasting und Unit Economics mit Fokus auf Profitabilität.
• Teamführung: Führung eines leistungsstarken Teams mit klarer Ergebnisverantwortung.
• Investor-Kommunikation: Enge Abstimmung mit Gesellschaftern und Mitgestaltung strategischer Themen.
• AI-Transformation: Einführung und Skalierung von AI-gestützter Entwicklung (AI Coding, Automatisierung, Tooling), um Geschwindigkeit und Output deutlich zu erhöhen.

Chief Operating Officer – Product, Growth, Communication

• As Head of (Performance) Marketing, you take responsibility for our entire marketing strategy.
• You lead the team, develop clear structures and processes, and ensure that good ideas turn into measurable results.
• You are responsible for the full marketing scope—from Performance to Content to Community.
• You develop strategies, set priorities, and keep the strategic thread intact.
• You bring solid experience in Paid Social—especially on Meta.
• You know how to set up campaigns effectively, continuously optimize them, and scale them systematically.
• You lead the existing team and help expand it with us.

Head of Performance Marketing

• Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM
• Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels
• Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves), and report performance to the CPO
• Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations capable of supporting the portfolio and surge launches
• Concentrate creative, paid media, and CRM firepower during major launch windows
• Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns
• Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work, so the teams' time goes to creative judgement and taste.
• Mentor and grow the marketing team, raising the bar on craft, speed, and accountability

Global Brand & Marketing Director

• Strategic responsibility & ownership: You actively shape our global growth strategy, manage large budgets, work closely with Product and Data, and build a scalable marketing organization with real decision-making authority.
• Leadership & growth engine building: You lead and develop a hybrid team of internal and external specialists and build a scalable, data- and creator-driven growth marketing organization.
• AI-first scaling: You develop AI-based workflows that automate creative production, testing, and campaign optimization while maintaining brand consistency at scale.
• Performance marketing: You manage cross-channel campaign budgets with a clear focus on ROI and sustainable growth mechanics.
• SEO & discovery: You optimize our presence for traditional search engines and LLM-based discovery channels and also support our artists.
• Targeting & local hype: You leverage geo data and trend analyses to efficiently activate hyperlocal scenes, genres, and niche markets.
• Organic Social 2.0: You identify trends early through AI-driven analysis and scale organic content using data-driven strategies that drive genuine community engagement.

Head of Growth Marketing

• Responsibility for the strategic direction and further development of marketing.
• Team leadership and motivation.
• Change management.
• Communication and negotiations.
• Legal aspects of online marketing.
• Tracking and monitoring in marketing.
• Presentation techniques.
• Agile mindset.
• Social media marketing.
• Content marketing.
• SEO strategies.
• Google Ads & campaign management.

• Prepare the CMO’s weekly briefing pack — synthesising pipeline data, campaign performance, and competitive signals; build decision-support materials for leadership reviews, board updates, and OKR cycles.
• Own the CMO dashboard in HubSpot and Salesforce — pull weekly metrics, identify anomalies, and produce the narrative that goes with the numbers; Run ad-hoc competitive intelligence requests: market sizing, positioning analysis, win/loss patterns.
• Manage the CMO’s calendar priorities and prepare agendas for key internal and external meetings; coordinate cross-functional workstreams between marketing, sales, product, and delivery teams.
• Support go-to-market launches, campaign rollouts, and strategic projects from scoping to delivery.
• Prepare polished presentations, memos, and briefings that enable fast, clear decision-making; use AI tools to accelerate research, drafting, and synthesis.

Chief Marketing Officer jobs in Germany

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