Head of Marketing, Inbound Sales

GREEN SHIRTS

Head of Marketing & Inbound Sales at GREEN SHIRTS developing sustainable textiles and solutions. Leading B2B marketing, campaigns, and sales processes with a dynamic team.

Posted 7/18/2026full-timeMünchen • 🇩🇪 GermanyLead💰 €50,000 - €70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing, Inbound Sales, and CRM optimization, with a strong focus on campaign development, customer journey enhancement, and data-driven decision-making. Proficient in utilizing modern marketing technologies and automation tools to drive growth and improve operational efficiency.

Highest-signal resume keywords

B2B MarketingCRM OptimizationCampaign DevelopmentAI AutomationTeam Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSEOSEAGEOUX/UI ExpertiseContent DevelopmentLead NurturingPipedrive OptimizationBudget ManagementMetrics Proficiency

Soft Skills

Entrepreneurial MindsetHands-On MentalityStructured PrioritizationCreative Problem SolvingEffective Communication

Tools & Technologies

PipedriveAI ToolsN8nMakeCRM Systems

Certifications & Qualifications

B Corp Certification (Potential)

Industry Keywords

Inbound SalesCustomer JourneyGrowth StrategySustainabilityBrand Positioning

About the role

Key responsibilities & impact

Build out Marketing and Inbound Sales
Analyze our customer, offer and CRM data and develop clear B2B target groups, personas and ideal customer profiles
Derive and operationally implement target-group-specific campaigns
Build and grow LinkedIn and B2B Instagram channels
Develop content, newsletter, landing page, lead-nurturing and existing-customer campaigns
Optimize Pipedrive, CRM touchpoints, segmentations and automated communication flows
Further develop the process from first contact to qualified sales opportunity and long-term customer relationship
Coordinate SEO, SEA and GEO as well as AI Search with internal and external specialists
Independently create briefs, landing pages, tests, analyses and concrete optimization measures
Contribute your UX/UI expertise to our B2B platform, customer journey and conversion optimization
Participate in rebranding, brand positioning and consistent communication across all touchpoints
Automate content and marketing processes using AI, n8n, Make or comparable tools
Develop environmental and impact reporting, co-branding partnerships and support a potential B Corp certification
Contribute to growth strategy, annual planning and prioritization of key projects
Work with marketing budgets, forecasts and marketing & sales KPIs
Support the development of clear responsibilities, efficient work structures and pragmatic decision-making processes
Supervise and, prospectively, coordinate employees, freelancers and external partners
Resolve operational bottlenecks and take on important tasks beyond a narrowly defined marketing area when needed
Represent GREEN SHIRTS to customers, partners and collaborators
Support the further development of our location in the Munich or Vienna region

Requirements

What you’ll need

Several years of professional experience in B2B marketing, inbound sales, CRM or growth—ideally in a start-up, SME, hands-on agency or a growing organization
Experience with budgetary, results- or decision-making responsibility
Entrepreneurial mindset and interest in company development beyond your own area of responsibility
Strong hands-on mentality: you don’t just provide input but create first solutions, campaigns, analyses or processes yourself
Enjoy prioritizing diverse topics and driving them forward in a structured way
Experience with team coordination, project responsibility or building new structures
Confident use of metrics, spreadsheets, CRM systems and digital tools
Interest in AI, automation and modern marketing technologies
Ability to connect strategy, analysis, creativity and operational execution
Very good German and good English skills
Passion for sustainability and long-term company building

Benefits

Comp & perks

A key role in the continued growth of GREEN SHIRTS
Direct collaboration with shareholders and executive management
Significant scope for shaping the role and short decision-making paths
The opportunity to largely build and shape marketing and inbound sales from scratch
Development potential toward team leadership and expanded company responsibilities
For a long-term fit, a participation, partner or executive management perspective
Flexible working models with home office and regular on-site collaboration
A motivated, international team with modern digital tools
The chance to actively help shape a sustainable company