Global Brand & Marketing Director

Crytek

Global Brand & Marketing Director leading Crytek’s marketing function across brand, creative, performance, and lifecycle. Responsible for positioning and launching games like Hunt: Showdown 1896.

Posted 6/29/2026full-timeFrankfurt • 🇩🇪 GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive marketing leadership with a focus on brand strategy, performance metrics, and CRM within the video games industry. Proven ability to lead creative teams and execute successful global marketing campaigns while leveraging player insights and AI tools.

Highest-signal resume keywords

10+ Years Marketing LeadershipGlobal Launch ExperienceCAC / LTV ManagementCreative Team LeadershipPlayer Insights Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyPerformance MarketingCRM ManagementPaid Media OptimizationLifecycle EconomicsCreative DirectionCampaign OperationsAI ToolingKPI ReportingMarket Positioning

Soft Skills

Excellent Communication SkillsMentoringTeam LeadershipCreative JudgmentAccountability

Industry Keywords

Video Games IndustryGlobal Marketing StrategyPlayer CommunitiesMulti-Product PortfoliosSegmentation

About the role

Key responsibilities & impact

Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM
Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels
Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves), and report performance to the CPO
Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations capable of supporting the portfolio and surge launches
Concentrate creative, paid media, and CRM firepower during major launch windows
Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns
Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work, so the teams' time goes to creative judgement and taste.
Mentor and grow the marketing team, raising the bar on craft, speed, and accountability

Requirements

What you’ll need

10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry
Proven success leading global launches and live service marketing for multi-product portfolios
Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics
Experience building and leading multidisciplinary creative teams (art, video, design, copy)
Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions
Excellent communication skills in English and ability to operate across matrixed, global organizations
Passion for video games and a deep understanding of player communities
Willingness to relocate to Frankfurt am Main, Germany

Benefits

Comp & perks

Career Path
Relocation Support
Company Apartment
Public Transport Pass
Gym Card
State-of-the-art Office
Hybrid Working
Equal Opportunity & Inclusion
German Classes
Events
Vacation Days