Senior Director, Marketing

LGC

Senior Director Marketing at LGC Axolabs, specializing in oligonucleotide therapeutics. Leading comprehensive marketing strategies and initiatives in a high-growth organization.

Posted 7/4/2026full-timeRemote • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, integrated marketing initiatives, and brand development within the life sciences and pharmaceutical sectors. Strong ability to communicate complex topics effectively and manage stakeholder relationships to drive market penetration and customer engagement.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentIntegrated Marketing ExecutionDigital Marketing InitiativesStakeholder ManagementLife Sciences Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBrand DevelopmentCompetitive PositioningMarket AnalysisSEOContent MarketingEmail CampaignsCustomer EngagementPerformance MetricsBudget Management

Soft Skills

Strategic ThinkingExcellent CommunicationExecution-Oriented Mindset

Certifications & Qualifications

Master's Degree in MarketingMaster's Degree in Business AdministrationMaster's Degree in Life SciencesMaster's Degree in Communications

Industry Keywords

PharmaCDMOBiotechnologyHealthcareDiagnostics

About the role

Key responsibilities & impact

Define and lead go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo
Partner with the Business Development team to ensure successful market penetration and development
Develop value propositions, messaging frameworks, and competitive positioning
Develop and execute the company's overall marketing strategy aligned with business objectives
Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities
Lead and coordinate marketing activities across multiple channels and stakeholder groups
Establish marketing priorities, budgets, KPIs, and performance metrics
Communicate and translate complex scientific, technical, and business topics into compelling customer-focused messaging
Conduct market, customer, and competitor analyses to identify opportunities and risks
Oversee the company's website strategy, content, and user experience
Drive digital marketing initiatives, including SEO, content marketing, email campaigns, and social media
Ensure that digital channels effectively support lead generation, customer engagement, and brand visibility
Collaborate closely with Business Development and Program Management (CRO & CDMO) as well as Scientific- and Leadership teams
Manage external agencies, consultants, and marketing vendors as required

Requirements

What you’ll need

Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related field
Significant experience in senior marketing leadership roles within pharma/CDMO
Proven success in developing and executing integrated marketing and go-to-market strategies
Broad marketing expertise across branding, communications, digital marketing, product marketing, and customer engagement
Strong strategic thinking combined with a hands-on, execution-oriented mindset
Excellent communication and stakeholder management skills
Experience in life sciences, biotechnology, healthcare, diagnostics, or a related industry is highly desirable.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities