Chief Marketing Officer

• Architect the Narrative: Define and own SE Ranking’s positioning as the leading platform for brand visibility across AI Search, SEO, and social. Build a category-defining story that elevates us above point-solution competitors.
• Unify the Brand: Integrate SE Ranking and Planable into one cohesive ecosystem, with clear messaging for SMBs while expanding resonance with mid-market decision-makers.
• Go Upmarket: Develop the strategy to increase ACV and retention — moving from high-velocity SMB into a durable mid-market engine. Partner with Sales and Product to align GTM plays.
• Crack the US Market: Build a dominant presence in the US, with strong brand awareness, demand gen programs, and pipeline coverage aligned to sales targets.
• Scale the Org: Recruit and develop senior leaders across brand, demand gen, product marketing, and regional marketing. Create a high-performing, metrics-driven marketing function.
• Drive Efficiency: Establish clear performance metrics across LTV/CAC, pipeline contribution, NDR, and brand health — ensuring marketing investments deliver outsized impact.

• Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs.
• Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes.
• Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA.
• Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration.
• Establish clear priorities and performance metrics to ensure alignment with regional and global goals.
• Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing.
• Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions.
• Collaborate with Clinical, Commercial, and Medical Affairs teams to identify and support leading centers of excellence and reference sites.
• Engage with Key Opinion Leaders (KOLs) to advocate for broader clinical and patient access to MRgFUS technologies.
• Work with reimbursement and regulatory stakeholders to support adoption and coverage expansion.
• Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools.
• Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints.
• Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions.
• Leverage insights to refine marketing programs and influence global product roadmaps.
• Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams.
• Foster strong communication across functions to ensure strategic alignment and coordinated market execution.
• Establish and strengthen strategic relationships with key opinion leaders, clinical partners, and advocacy groups to drive credibility and influence clinical practice patterns.
• Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI.
• Manage ERP approvals and compliance with corporate policies.

EMEA Marketing Director

• Lead the end-to-end growth engine, optimizing the entire journey from Paid Acquisition through Conversion to Monetization with the ultimate goal of maximizing LTV Margin
• Optimize 7-figure monthly marketing spend across global channels and the product portfolio, ensuring capital is strategically allocated to the highest-growth opportunities
• Build and refine scalable processes that empower teams to operate with high autonomy while maintaining top-tier performance standards
• Synchronize cross-functional teams to ensure a unified growth strategy and a high-velocity experimentation culture
• Translate granular data and market signals into high-stakes decisions regarding product direction, knowing exactly when to scale a product or pivot
• Identify and exploit new channel opportunities, leveraging technical expertise to scale our health and wellness apps into global market leaders

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Chief Marketing Officer

EMEA Marketing Director

Chief Marketing Officer