Head of Marketing

P2P Labs & P2P Tech Services

Head of Marketing at P2P.org driving marketing strategies and managing B2B initiatives and teams. Leading SEO, brand positioning, and cross-functional collaboration for revenue growth.

Posted 7/16/2026full-timeRemote • 🇪🇺 Anywhere in EuropeLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategies, including SEO, demand generation, and performance marketing, while effectively leading teams and optimizing marketing functions to drive revenue growth and brand awareness.

Highest-signal resume keywords

B2B Marketing ExperienceSEO Strategy DevelopmentDemand Generation StrategiesTeam Leadership and MentoringPerformance Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationConversion Rate OptimizationBudget PlanningPipeline Performance AnalysisGo-To-Market StrategyLifecycle MarketingContent MarketingBrand MarketingPR StrategyData-Driven Decision Making

Soft Skills

CollaborationAccountabilityContinuous ImprovementCommunication

Industry Keywords

SaaSHigh-Growth IndustriesMarketing LifecycleMarket NarrativesFlywheel-Based Growth Strategies

About the role

Key responsibilities & impact

Own and drive a data-driven marketing function, using KPIs such as budget, lead generation, conversion rates, CAC, ROI, and pipeline performance to inform decision-making and optimize results.
Lead the company's SEO and AI visibility strategy, ensuring strong organic performance while effectively evaluating and managing the quality of work delivered by internal teams and external agencies.
Develop and execute B2B PR and positioning initiatives, crafting compelling market narratives and implementing flywheel-based growth strategies to strengthen brand awareness and thought leadership.
Take full ownership of the marketing function, including team leadership, budget planning, resource allocation, and cost optimization to maximize business impact.
Manage, mentor, and develop the marketing team, setting clear goals, tracking performance, and fostering a culture of accountability and continuous improvement.
Collaborate cross-functionally with Sales, Product, and Leadership to align marketing initiatives with overall business objectives and revenue growth.

Requirements

What you’ll need

5–7 years of experience in B2B marketing, ideally within SaaS, technology, or other high-growth industries.
Proven experience developing and executing go-to-market and demand generation strategies that drive qualified pipeline and revenue growth.
Hands-on experience across multiple marketing disciplines, including performance marketing, content, brand, product marketing, PR, and lifecycle marketing.
A strong track record of partnering with Sales, Product, and Leadership to align marketing initiatives with business objectives.
Experience owning the full marketing lifecycle, from strategy and planning to execution, measurement, and optimization.
Demonstrated ability to scale marketing programs in fast-paced, growth-oriented environments while delivering measurable business impact.

Benefits

Comp & perks

Competitive salary level in $ (we can also pay in crypto)
Paid vacation and sick leave
Well-being program
Mental Health care program
Compensation for education, including foreign language & professional growth courses
Equipment & co-working reimbursement program
Overseas conferences, community immersion