EMEA Marketing Director

INSIGHTEC

Director of Marketing Europe responsible for executing Insightec's marketing strategies for MRgFUS therapies across EMEA markets. Leading strategic marketing plans to support commercial goals and drive sustainable growth.

Posted 6/1/2026full-timeRemote • 🇪🇺 Anywhere in EuropeLeadWebsite

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs.
Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes.
Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA.
Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration.
Establish clear priorities and performance metrics to ensure alignment with regional and global goals.
Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing.
Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions.
Collaborate with Clinical, Commercial, and Medical Affairs teams to identify and support leading centers of excellence and reference sites.
Engage with Key Opinion Leaders (KOLs) to advocate for broader clinical and patient access to MRgFUS technologies.
Work with reimbursement and regulatory stakeholders to support adoption and coverage expansion.
Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools.
Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints.
Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions.
Leverage insights to refine marketing programs and influence global product roadmaps.
Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams.
Foster strong communication across functions to ensure strategic alignment and coordinated market execution.
Establish and strengthen strategic relationships with key opinion leaders, clinical partners, and advocacy groups to drive credibility and influence clinical practice patterns.
Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI.
Manage ERP approvals and compliance with corporate policies.

Requirements

What you’ll need

10–15 years’ experience in medical device commercial roles, including marketing and/or sales; experience in neurology or neurosurgery preferred.
Proven leadership experience managing regional marketing teams across diverse markets.
Demonstrated success in developing and executing market development strategies for complex medical technologies.
Strong understanding of European healthcare systems, reimbursement structures, and market access dynamics.
Exceptional interpersonal skills and ability to communicate effectively across functions and cultures.
Experience developing marketing content, managing multiple initiatives, and building relationships with key customers and experts.
Fluency in English and at least one additional European language.
Highly motivated self-starter with a “make things happen” mindset.
Ability to work independently while achieving aggressive individual and company objectives.
Willingness to travel (50–70%).

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market development strategiesproduct marketingbrand managementdigital marketingclinical marketingmarket researchcompetitive analysiscustomer segmentationreimbursement structuresmarket access dynamics

Soft Skills

leadershipinterpersonal skillscommunicationcollaborationinnovationstrategic alignmentrelationship buildingself-starterindependencemotivation