Chief Marketing Officer

• Drive Business Growth: identify and win new business opportunities through distributors and indirect channels to expand the customer base.
• Manage Distributor Relationships: build strong partnerships with key distributors and support them in developing sales capabilities and customer coverage.
• Develop Existing Customers: Strengthen relationships with existing workshops and retail stores is essential for increasing customer value through cross-selling and product conversion.
• Execute Market and Channel Strategies: drive promotional campaigns and support the deployment of digital tools for customer engagement.
• Deliver Operational Excellence: maintain operational excellence by collaborating with internal teams to ensure accurate sales forecasts and activity records. Monitor market trends and competitor activities to identify emerging growth opportunities effectively.
• Ensure compliance with business principles and take ownership of personal development to continuously improve commercial capabilities.

Sales and marketing professional managing PCMO business growth in Sichuan/Chongqing

PCMO ICAM CD

Sales and marketing professional working with distributors and customers to drive business growth in Chengdu or Chongqing for Shell's PCMO business. Focus on building distributor relationships and market strategies while ensuring compliance and operational excellence.

• Support the growth of AI&DA solutions portfolio
• Develop and execute go-to-market strategies
• Drive demand generation campaigns and customer engagement initiatives
• Create and localize marketing content and promotional materials
• Partner closely with sales teams to align marketing activities with customer needs
• Support customer engagement initiatives, events, webinars, and marketing programs
• Collaborate with global marketing teams to adapt and implement global campaigns for China market
• Monitor campaign performance and market trends to optimize marketing effectiveness

Marketing Executive driving AI&DA solutions growth for Wiley in China

Marketing Executive

Marketing Executive supporting AI&DA solutions growth in China through strategic marketing and sales collaboration. Engaging in demand generation and aligning marketing with business objectives.

• The PCMO Indirect Channel Account Manager is responsible for managing and growing Shell's indirect channel business across Tianjin and Hebei.
• The role focuses on developing distributor capabilities, expanding workshop coverage, acquiring new business opportunities, and delivering sustainable volume and profitability growth.
• Build strong relationships with distributors and channel partners while ensuring the successful execution of Shell's commercial, marketing, and digital initiatives in the market.
• Deliver and exceed sales targets, including volume, margin, and market penetration objectives.
• Develop and execute RTM for Tianjin and Hebei.
• Identify, prospect, and win new business opportunities through distributors and indirect channels.
• Accelerate customer acquisition and increase Shell lubricant adoption within target workshops and retail networks.
• Build strong partnerships with key distributors and channel customers.
• Support distributors in developing sales capabilities, customer coverage, and route-to-market effectiveness.
• Conduct regular business reviews and performance tracking with distributor partners.
• Strengthen relationships with existing workshops, retail stores, and service providers.
• Increase customer value through cross-selling, range expansion, and premium product conversion.
• Understand customer business needs and recommend appropriate Shell products, solutions, and services.
• Implement Shell's channel development and route-to-market strategies.
• Drive promotional campaigns, visibility programs, and customer engagement initiatives.
• Maintain accurate account plans, sales forecasts, and activity records.

Indirect Channel Account Manager driving Shell's business growth in Tianjin and Hebei

Indirect Channel Account Manager – PCMO

Indirect Channel Account Manager responsible for managing Shell's indirect channel business across Tianjin and Hebei. Focus on distributor capabilities and delivering sustainable volume and profitability growth.

• Manage and grow Shell's indirect channel business across Ningxia and Shaanxi
• Develop distributor capabilities and expand workshop coverage
• Acquire new business opportunities within the market
• Build strong relationships with distributors and channel partners
• Execute Shell's commercial, marketing, and digital initiatives

Indirect Channel Account Manager managing Shell's business across Ningxia and Shaanxi

Indirect Channel Account Manager

Indirect Channel Account Manager responsible for growing Shell's indirect channel business in Ningxia and Shaanxi. Focusing on distributor capabilities and customer acquisition.

• Drive Business Growth: identify and win new business opportunities through distributors and indirect channels to expand the customer base.
• Manage Distributor Relationships: build strong partnerships with key distributors and support them in developing sales capabilities and customer coverage.
• Develop Existing Customers: Strengthen relationships with existing workshops and retail stores is essential for increasing customer value through cross-selling and product conversion.
• Execute Market and Channel Strategies: drive promotional campaigns and support the deployment of digital tools for customer engagement.
• Deliver Operational Excellence: maintain operational excellence by collaborating with internal teams to ensure accurate sales forecasts and activity records. Monitor market trends and competitor activities to identify emerging growth opportunities effectively. Ensure compliance with business principles and take ownership of personal development to continuously improve commercial capabilities.

Account Manager for sales and marketing within Shell's PCMO business in China

Account Manager responsible for business growth through distributors in Shell's PCMO sector in China. Managing relationships and executing market strategies in the lubricant industry.

• Track and analyse industry technological trends to extract actionable insights
• Develop technical RTB (Reason to believe) frameworks and compelling brand storyline
• Lead road trial, benchmark product test and comprehensive performance analysis
• Create technical label copy and product specification content
• Build sales presentation deck and standardized training materials
• Deliver technical training sessions for sales teams and distributor partners
• Provide technical input for Merchandising and all marketing materials
• Deal with quality issue and customer technical complaints
• Support sales team on top KA hunting, training and aftersales issue
• Provide technical guidance for Shell Helix livestreaming campaigns from technical perspective.

Indirect Lubricants Technical Coach for B2C consumer in the automotive industry

PCMO Technical Coach

Indirect Lubricants Technical Coach responsible for technical portfolio development and sales support in automotive sector. Analyzing trends and providing training while collaborating with sales and marketing teams.

Chief Marketing Officer jobs in China

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PCMO ICAM CD

Marketing Executive

Indirect Channel Account Manager – PCMO

Indirect Channel Account Manager

Indirect Channel Account Manager

PCMO Technical Coach