Marketing Executive

Wiley

Marketing Executive supporting AI&DA solutions growth in China through strategic marketing and sales collaboration. Engaging in demand generation and aligning marketing with business objectives.

Posted 7/22/2026full-timeShanghai • 🇨🇳 ChinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies, including go-to-market planning and demand generation, while effectively collaborating with sales teams to enhance customer engagement. Proficient in project management and communication, with fluency in English and Chinese to support global marketing initiatives.

Highest-signal resume keywords

B2B Marketing ExperienceGo-To-Market PlanningDemand GenerationProject ManagementFluent in English and Chinese

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategiesDemand Generation CampaignsCampaign ExecutionMarketing Content CreationMarket Trend Analysis

Soft Skills

Excellent CommunicationStakeholder ManagementTeam CollaborationIndependent WorkBusiness Acumen

Certifications & Qualifications

Master's Degree in MarketingMaster's Degree in BusinessMaster's Degree in Health Sciences

Industry Keywords

AI&DA SolutionsCommercial ProductsCustomer EngagementMarketing ProgramsWebinars

About the role

Key responsibilities & impact

Support the growth of AI&DA solutions portfolio
Develop and execute go-to-market strategies
Drive demand generation campaigns and customer engagement initiatives
Create and localize marketing content and promotional materials
Partner closely with sales teams to align marketing activities with customer needs
Support customer engagement initiatives, events, webinars, and marketing programs
Collaborate with global marketing teams to adapt and implement global campaigns for China market
Monitor campaign performance and market trends to optimize marketing effectiveness

Requirements

What you’ll need

Master's degree in Marketing, Business, Health Sciences, or a related field
2–5 years of experience in B2B marketing, with a focus on go-to-market planning, demand generation, and campaign execution
Experience supporting commercial or solution-based products and working closely with sales teams
Strong project management skills with the ability to prioritize multiple initiatives and meet deadlines
Excellent communication and stakeholder management skills
Demonstrated ability to work independently while contributing effectively within a team environment
Strong business acumen and willingness to challenge the status quo to drive continuous improvement
Fluent written and verbal communication skills in both English and Chinese

Benefits

Comp & perks

Meeting-free Friday afternoons allowing more time for heads down work and professional development
Continual learning and internal mobility opportunities
Support for health and well-being of all employees