Chief Marketing Officer

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

• direct and oversee the Marketing department
• design, implement, and monitor effective marketing strategies that align with business goals
• develop analytical methods to assess the performance of marketing initiatives
• use market research and customer insights to understand company, product, and competitor positioning
• develop unique company and brand positioning in the market
• develop strategic marketing plan for the company
• track and document market and competitor developments
• evolve annual marketing plan based on key corporate and product goals
• collaborate closely with other teams including sales, product, and operations
• prepare regular reports and presentations on marketing metrics
• conduct market analysis to identify challenges and opportunities for growth
• provide primary oversight of corporate website
• develop collateral that equips sales teams with necessary content and tools

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VP of Marketing

Head of Marketing