Brand Manager

• Oversee and enhance market presence within designated territory
• Maximize sell-in, sell-through, and market share across all sales channels
• Implement and execute sales strategies that align with overall business objectives and growth plans
• Manage the Specialized ecosystem and develop the existing retailer network
• Identify expansion opportunities to grow total market share

Brand Development Manager

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• Reframe the category and put Mercury at the center
• Build and own the multi-channel brand system and budget
• Drive earned attention
• Build a brand measurement framework
• Take smart, creative risks

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Brand Development Manager

Manager, Brand Strategy

Brand Development Representative

Head of Brand Marketing