Brand Manager

• Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity)
• Analyze syndicated data (Cirana, Stackline), panel data, and internal sales data to identify trends and opportunities
• Develop actionable insights to inform pipeline prioritization and renovation decisions
• Monitor competitive landscape and category shifts
• Support post-launch tracking and optimization recommendations
• Build executive-ready reports and dashboards for leadership updates
• Lead renovation initiatives across brands
• Drive execution of innovation projects through stage-gate process
• Partner with R&D, Medical, Regulatory, Packaging, and Operations on product development decisions
• Support concept development and consumer research
• Ensure projects are delivered on time, on budget, and aligned with brand strategy

Associate Brand Manager – Innovation

• developing and managing innovative marketing strategies to grow the reach of our brands
• translating brand strategy into audience, platform, and fandom engagement strategies
• synthesizing audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• documenting and communicating brand and genre priorities across teams
• developing and socializing strategic briefs that inform integrated marketing campaigns
• spotting white space and emerging opportunities before they hit the mainstream

Manager, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

Senior Vice President, Brand Strategy

• Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
• Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
• Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
• Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately contribute to the success of our clients' campaigns
• Design and facilitate workshops. Lead Tactical and Brand planning.
• Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
• Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
• Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

EVP, Brand Strategy

• Own the end-to-end GTM plan for Signia across all wholesale channels, defining launch plans, channel marketing mix, and “always-on” programs that drive awareness, demand, and sales enablement.
• Lead the development of product launch concepts, messaging, and integrated marketing plans; translate brand and commercial priorities into channel-specific programs tailored to hearing care professionals.
• Own the creation of channel-specific content and creative assets - sales collateral, presentations, email campaigns, digital content, and POS materials - ensuring all communications are clear, persuasive, and on-brand.
• Manage content across all digital touchpoints - web, Showpad, email, social, and blogs - ensuring accuracy, usability, and alignment with brand standards to equip the sales team and engage HCPs.
• Direct Signia’s presence at wholesale channel events, tradeshows, and national sales meetings, overseeing asset development, on-site activation, and post-event follow-through that reinforces brand positioning and commercial objectives.
• Serve as a key Signia brand steward across the wholesale business; set and enforce brand standards, guide creative direction, and ensure consistent brand expression across all touchpoints and partners.
• Own budget management and program governance across the GTM portfolio; establish KPIs, monitor performance, report results to senior stakeholders, and continuously optimize based on data and market feedback.

Senior Brand Manager

• Utilize AI generated prospect lists or prospecting tools to identify and prospect property managers, HOAs, and commercial clients
• Execute outbound campaigns (calls, email, LinkedIn)
• Qualify leads and schedule sales meetings
• Receive approvals from Franchisees for booking business
• Maintain accurate CRM records and activity tracking
• Collaborate with leadership to refine outreach strategies

Brand Development Representative

• serve as the marketing strategy lead supporting our B2B line of business.
• lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience.
• lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs.
• write briefs that align with our business objectives and customer insights.
• build the integrated marketing plan by reviewing proposed tactics from teams.
• facilitate collaboration across teams to support each others’ tactics.
• oversee timelines and ensure all information is gathered from various channels.
• conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets.
• analyze data to derive insights and identify optimization opportunities.

Brand Marketing Manager

SVP, Brand Strategy

• The Associate Manager, Brand Strategy supports the Brand Strategy organization in developing and executing strategies that strengthen the bank’s brand positioning, reputation, and customer experience.
• As a brand champion for TD’s “More Human” brand platform, this role helps ensure consistent and cohesive brand expression.
• The Associate Manager will work alongside cross-functional partners to align messaging, creative, and execution across integrated marketing campaigns.
• The Associate Marketing Manager is an expert level marketing professional responsible for managing and/or leading development and execution of moderate to complex marketing plans/programs/projects/strategies, by designing and delivering marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

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