Brand Manager

• Define, document, and evolve brand positioning and narratives
• Develop and maintain brand books, frameworks, and guardrails
• Conduct brand diagnostics and audits, ensuring consistency across channels and touchpoints
• Monitor the market, competitors, and consumer behavior to identify opportunities for evolution
• Work cross-functionally with Product, Content, Marketing, and RevOps, influencing decision-making
• Turn insights and data into strategic recommendations
• Use AI and new tools to increase productivity and accelerate analyses and processes

Brand Strategy Analyst – Brand Reputation

• Own end-to-end inventory planning and demand forecasting to ensure optimal stock availability across all SKUs.
• Manage supplier and manufacturing relationships, including production schedules, purchase orders, quality control, and inbound logistics.
• Oversee third-party logistics (3PL) partners to maintain high fulfillment accuracy, shipping performance, and returns management.
• Develop, document, implement, and continuously improve Standard Operating Procedures (SOPs) across supply chain and logistics operations.
• Establish quality assurance processes to identify defects, investigate operational issues, and implement long-term corrective actions.
• Monitor operational KPIs including inventory levels, fulfillment accuracy, shipping performance, turnaround time, and defect rates.
• Build dashboards and reporting systems that provide actionable insights for leadership.
• Identify operational bottlenecks and lead continuous improvement initiatives using Lean principles.
• Leverage AI tools to improve forecasting, reporting, workflow automation, and operational efficiency.
• Collaborate closely with Customer Support, Leadership, Manufacturing Partners, and Fulfillment Providers to ensure a seamless customer experience.

Supply Chain & Operations Manager

• Support paid campaign execution and optimization for Brazil
• Support CRM/lifecycle campaigns (push, in-app, WhatsApp)
• Drive BR social content — spot trends, then create and execute across paid and organic
• Turn creative performance data into sharper content decisions
• Occasionally support in-market events and user research

Growth & Brand Specialist

• Structure and lead the brand roadmap for the next 3 years in Brazil, setting priorities in collaboration with Sales, Finance, Marketing Acceleration, CODI of PRB, the Global Brand Companies stakeholders and relevant regional teams. Update it annually to serve as the strategic introduction for each RF10 cycle;
• Develop and execute the brand strategy in Brazil, ensuring alignment with global guidelines and adapting plans to local consumer, shopper, channel and competitive dynamics;
• Lead the innovation strategy and pipeline, including launches, relaunches, limited editions, packaging formats, portfolio architecture, pricing implications and go-to-market recommendations;
• Build a deep understanding of the category, competitors, channels, customers, consumer behavior and cultural trends, turning insights into opportunities for the brand and the business;
• Define and implement high-impact brand plans across all consumer and trade touchpoints, including communications, digital, experiences, strategic event partnerships, influencer engagement, public relations, media and excellence in L3F execution;
• Work closely with Sales, Trade Marketing, Commercial Excellence, Finance, Supply Chain and Marketing Acceleration teams to ensure outstanding execution, availability, visibility and brand experience in priority channels and regions;
• Manage the brand P&L and A&P budget, ensuring efficient allocation of investments, ROI discipline, financial sustainability and contribution to profitable growth;
• Establish clear KPIs, monitor dashboards and reporting tools, identify deviations from the plan, analyze performance and benchmarks, and recommend corrective actions to improve business results;
• Ensure responsible marketing, compliance with internal governance standards and strong alignment with Pernod Ricard’s values and sustainability commitments;
• As a senior member of the Marketing team, contribute to business and people ambitions, including planning, prioritization, collaboration, diversity and inclusion, and foster a mindset combining ambition, creativity, rigor, respect and agility.

Senior Brand Manager

• Define, document, and evolve brand positioning and narratives
• Develop and maintain brand books, frameworks, and guardrails
• Conduct brand diagnostics and audits, ensuring consistency across channels and touchpoints
• Monitor the market, competitors, and consumer behavior to identify opportunities for evolution
• Work cross-functionally with Product, Content, Marketing, and RevOps, influencing decision-making
• Translate learnings and data into strategic recommendations
• Leverage AI and new tools to increase productivity and accelerate analyses and processes

• Develop creative concepts and campaign extensions
• Write copy for digital assets, social media, landing pages, emails, presentations, and corporate materials
• Produce content for brand, awareness, and demand-generation campaigns
• Create scripts for videos, motion graphics, events, and activations
• Support the development and evolution of the brand's tone of voice
• Adapt messages for different channels, audiences, and communication objectives
• Collaborate with designers and audiovisual teams to develop creative assets
• Participate in brainstorms, creative reviews, and concept development
• Ensure narrative consistency across the brand's touchpoints
• Review and refine copy produced by various stakeholders
• Manage multiple simultaneous requests with organization and a clear sense of priorities
• Incorporate feedback quickly and with a critical eye
• Monitor trends in communication, branding, content, and digital behavior

Brand Manager jobs in Brazil

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Brand Strategy Analyst – Brand Reputation

Supply Chain & Operations Manager

Growth & Brand Specialist

Senior Brand Manager

Brand Manager

Senior Copywriter – Brand Marketing