Create impactful campaigns using direct feedback from customers and sales teams
Core marketing activities of campaign briefing, copywriting, email creation, and campaign optimization
Create and execute customer engagement/acquisition strategies in line with our growth plans
Playing a key role as the gel between sales and marketing to drive growth
Working with our insight team and Zurich data to deploy broker and customer audience segments to target relevant cohorts with appropriate campaigns
Adopt a Test & Learn approach to campaign development, carry out regular A/B and multi-variant testing
Utilize a variety of analytics tools to conduct post-campaign analysis
Designing and continuously improving CRM architecture across Salesforce and Marketing Cloud
Developing a roadmap to test and embed AI-enabled approaches
Encouraging teams across the business to unlock the potential of CRM to drive growth, and as a CRM subject matter expert
Where appropriate - help the team build and managing multi-step customer journeys within Marketing Cloud, configuring trigger-based and behavioural-based email sequences, supporting cross-sell and upsell journey design
Delivering and proving a business impact through collaboration with business teams
Being measured on growth and Customer KPI impact (such as tNPS, broker survey feedback etc)

Requirements

Experience as a Digital Marketer, Marketing Automation Specialist or CRM Marketing Specialist
Creative / design experience desirable and/or HTML/CSS experience
Experience building or re-architecting CRM environments from a basic to more advanced level
Experience operating within complex or regulated environments (insurance or financial services desirable)
Line management experience
Experience working with Salesforce and Marketing Cloud
Understanding of Salesforce CRM configuration
Execution of CRM journeys within Salesforce Marketing Cloud (must have)
Good understanding of integrations and system connectivity (must have)
Understanding of CRM governance and compliance data considerations (must have)
Familiarity with AI or automation tools within Salesforce ecosystem (desirable)

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign optimizationcopywritingemail creationA/B testingmulti-variant testingCRM architectureHTMLCSSCRM journeyssystem connectivity

Soft Skills

creativitycollaborationline managementcustomer engagementstrategic thinkingcommunicationproblem-solvinganalytical thinkingadaptabilityleadership