Zumba

Marketing Analyst

• Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth.
• Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines.
• Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals.
• Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization.
• Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence.
• Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach.
• Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives.
• Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness.
• Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention.
• Work directly with analysts to provide more in-depth analysis and insights to deliver against business goals.

Email Marketing Analyst