Email Marketing Analyst

Zumba

Email Marketing Analyst planning and optimizing email marketing campaigns for Zumba's brand. Focused on data-driven decision-making and engagement across all business lines.

Posted 4/24/2026full-timeRemote • Florida, North Carolina, Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth.
Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines.
Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals.
Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization.
Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence.
Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach.
Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives.
Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness.
Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention.
Work directly with analysts to provide more in-depth analysis and insights to deliver against business goals.

Requirements

What you’ll need

Bachelor's degree in marketing or related field
5+ years of experience in email/digital marketing or related industries
Proven experience with large data analysis
Good understanding of advance segmentation logic
Knowledge in SQL & building dashboards.
Knowledge of HTML/CSS and email development
Proven experience with campaign analysis
Strong experience with email automation, and personalization, live clickers/ Movable Ink
Experience using Photoshop, Figma, and, Dreamwear and Microsoft suites
Experience using Iterable or enterprise level ESPs
Experience with Lead capture form and shopify integration

Benefits

Comp & perks

GREAT PEOPLE. GREAT WORKOUT. GREAT PERKS

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingdata analysissegmentation logicSQLHTMLCSSemail automationpersonalizationcampaign analysislifecycle email journeys

Soft Skills

strategic executioncommunicationcollaborationproject managementanalytical thinkingleadershipproblem-solvinginsight generationworkflow optimizationperformance reporting