
Senior Web Content Writer
Zscaler
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $115,500 - $165,000 per year
Job Level
Tech Stack
About the role
- Create and optimize web content (pages, blogs, solution content, resources) aligned to priority keywords, search intent, and topic clusters.
- Partner with SEO/AEO and analytics to improve performance through on-page best practices (internal linking, metadata, accessibility basics, structured content/schema where applicable) and ongoing iteration.
- Collaborate cross-functionally with SMEs, product/growth marketing, UX/design, and engineering to ensure technical accuracy, clarity, and on-brand messaging.
- Refresh and maintain existing content by auditing key pages, updating for product/market changes, and sustaining quality aligned to Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
- Use AI responsibly for ideation, outlines, and early drafts—then refine for accuracy, tone, originality, and compliance.
Requirements
- 3+ years of web/content writing experience (SaaS/B2B tech preferred; cybersecurity a plus).
- Proven understanding of SEO and AEO, including search intent and content structuring for discovery and engagement.
- Excellent writing, editing, and storytelling skills; able to adapt voice for different audiences and funnel stages.
- Comfortable using AI tools to augment workflow while maintaining rigorous quality control.
- Experience working with multilingual content workflows (translation/localization collaboration).
Benefits
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
web content creationSEOAEOcontent structuringon-page best practicesmetadataaccessibilitystructured contentcontent auditingmultilingual content workflows
Soft Skills
writingeditingstorytellingadaptabilitycollaborationquality control