ZoomInfo

Product Marketing

ZoomInfo is looking for a Senior Product Marketing Manager to play a crucial role in driving the adoption and expansion of the company's talent products.
Market and Competitor Analysis: Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities
Product Positioning and Messaging: Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market
Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams
Content Creation: Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience
Product Feedback Loop: Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement
Sales Enablement: Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product
Performance Measurement: Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights

Senior Product Marketing Manager – Talent Solutions

Product Analyst

• ZoomInfo is seeking a Principal Product Analyst to lead the development and execution of advanced analytics strategies that drive product success and fuel the firm’s continued growth. This role is pivotal in shaping our product analytics function, delivering high-impact solutions to complex business challenges, and enabling data-driven decision-making at scale.\n• In this role, you’ll act as a strategic thought partner to stakeholders across Product Management, Engineering, Sales, Customer Success, Product Marketing, driving deep analysis and hypothesis testing to uncover actionable insights. Rather than solely defining KPIs, you will conduct in-depth investigations into customer behavior and dive deep into multiple dimensions of a customer’s success, aligning with the broader analytics strategy to uncover drivers of product performance and optimization opportunities.\n• If you’re ready to lead with data, shape product strategy through deep analysis, and elevate the analytics practice across teams—we want to hear from you!\n• What You’ll Do:\n• Lead deep-dive analyses into customer behavior and retention to uncover key drivers of product adoption, usage growth, and customer behaviors. Apply strong technical skills to deliver impactful insights independently.\n• Develop and scale insights that drive product strategy, ensuring alignment with business objectives and empowering stakeholders with actionable recommendations. Setting the direction for reporting & insights that drive organizational outcomes within your product domain.\n• Partner cross-functionally with Product Management, Engineering, Sales, Customer Success and Product Marketing teams to integrate diverse data sources and enhance analytical capabilities.\n• Own end-to-end analytical projects, from data extraction and transformation to analysis, visualization, and strategic recommendations.\n• Influence senior leadership by translating complex analyses into compelling narratives that drive product and business decisions.\n• Design and lead the execution of experiments, A/B tests, and hypothesis testing frameworks, scaling these processes across the Product organization to support robust, data-driven decision-making.\n• Advance self-service analytics capabilities, enabling stakeholders to independently explore data while providing expert guidance on deeper, more complex analyses.\n• Upskill junior analysts, on their technical craft and translating insights into a compelling data story, fostering a culture of continuous learning and technical skill development with analytical tools, and driving initiatives to advance data proficiency.\n• What You Bring:\n• Bachelor’s or Master’s Degree in Analytics, Statistics, Computer Science, Economics, or a related field.\n• 8+ years of professional experience, with at least 6 years in product analytics, business intelligence, or data science; within a SaaS or tech company (preferred)\n• Advanced proficiency in SQL for data extraction, transformation, optimization, and analysis.\n• Strong statistical analysis and data modeling skills using Python, R, or similar programming languages.\n• Experience conducting deep-dive analyses into product performance, user behavior, and experimentation results.\n• Ability to synthesize complex quantitative data into clear, actionable insights for both technical and non-technical stakeholders.\n• Proven ability to collaborate effectively across functions, demonstrate experience partnering with product, engineering, and business teams to drive aligned outcomes.\n• Proficiency in data visualization tools such as Tableau, Looker, or Sisense to communicate findings effectively.\n• Strong project management skills to lead multiple initiatives in a fast-paced, data-driven environment.\n• Experience working with Google Analytics and Amplitude (preferred).

Senior Product Marketing Manager – Talent Solutions

Principal Product Analyst, Copilot