Zoomget

Chief Marketing Officer

• Lead Zoomget’s Growth Marketing function across paid advertising, content, catalog, branding, and channel growth initiatives.
• Own advertising strategy and performance across all current channels where Zoomget sells, including marketplaces, eCommerce, and other digital channels, while identifying new channels and media opportunities to drive profitable growth.
• Develop and execute omnichannel growth strategies across B2B, B2C, marketplace, and eCommerce channels.
• Assess the current Marketing organization and recommend improvements to structure, roles, capabilities, workflows, and performance management.
• Build a more efficient, accountable, and high-performing marketing team through better prioritization, clearer ownership, stronger operating cadence, and higher execution standards.
• Raise the standard of execution across the department by ensuring plans translate into action, priorities remain clear, progress is visible, and teams consistently deliver high-quality work on time.
• Establish scalable processes, reporting rhythms, and KPI governance to improve speed, accountability, and decision-making.
• Oversee and improve content, catalog, and merchandising effectiveness to strengthen traffic, conversion, and customer experience across channels.
• Identify new growth opportunities across products, categories, customer segments, and go-to-market strategies.
• Partner cross-functionally with Sales, Operations, Finance, IT/Data, and leadership to align investments, priorities, and growth initiatives.
• Lead Marketing’s use of AI and automation to improve productivity, reporting, creative workflows, campaign management, testing, and overall team effectiveness.
• Drive a culture of testing, optimization, continuous improvement, and data-driven decision-making across the department.
• Lead Marketing’s participation in quarterly planning, annual planning, and 3-year strategic planning by identifying opportunities, risks, resource needs, and growth priorities.
• Present performance insights, strategic recommendations, and growth opportunities to the leadership team on a regular basis.
• Own marketing planning, budgeting, forecasting, and performance reporting with a strong focus on ROI and profitable growth.

Director of Growth Marketing