Zoetis

Senior Manager, Customer Marketing – Global Diagnostics

Zoetis

full-time

Posted on:

Location Type: Hybrid

Location: Parsippany • California • New Jersey • United States

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Salary

💰 $129,000 - $209,000 per year

Job Level

Senior

About the role

  • Develop and execute customer marketing strategies tailored to the US region ($150 million in revenue)
  • Lead initiatives to attract new customers and enhance retention through targeted programs.
  • Work closely with sales teams to ensure marketing initiatives effectively support field execution.
  • Drive demand generation campaigns, including digital marketing, events, and targeted outreach.
  • Conduct customer research and segmentation to optimize marketing initiatives.
  • Implement marketing programs that drive engagement, utilization, and loyalty.
  • Monitor and analyze marketing performance to refine strategies and maximize impact.
  • Partner with portfolio marketing, finance, and operations to align marketing activities with business objectives.

Requirements

  • Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.
  • 12+ years of sales and/or marketing experience in diagnostics, medical devices, or animal health, with a strong background in customer engagement.
  • Proven ability to develop and execute marketing programs centered on customer needs.
  • Strong track record of working closely with sales teams to drive commercial success.
  • Experience in market analysis, customer segmentation, and performance measurement.
  • Excellent communication skills with the ability to engage internal and external stakeholders.
  • Strong ability to manage multiple marketing initiatives and execute effectively.
Benefits
  • healthcare and insurance benefits beginning on day one
  • a 401K plan with a match and profit-sharing contribution from Zoetis
  • 4 weeks of vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketing strategiesdemand generation campaignsdigital marketingcustomer researchsegmentationmarketing performance analysismarketing program developmentperformance measurementcustomer engagement
Soft Skills
communication skillsstakeholder engagementproject managementstrategic thinkingcollaborationleadershiporganizational skills
Certifications
Bachelor’s degreeMBA