Performance Marketing

• Own the Meta acquisition P&L for Daily30+ (budget, CAC, payback, LTV by cohort).
• Define and execute the Meta channel strategy across the US and UK, aligned to our growth and payback targets.
• Build and maintain a clear testing roadmap (audiences, bidding, landing pages, offers, formats).
• Use data to prioritise where to push, pause, or pivot: by campaign, geo, placement, funnel stage, and SKU (monthly vs 4-month).
• Partner with analytics to understand incrementality, channel overlap, and contribution to total subs.
• Turn Daily30+’s positioning, proof points and science into scroll-stopping ads that convert.
• Build and run a UGC engine: sourcing creators, setting briefs, testing hooks, angles and formats at scale in both US and UK.
• Set the strategy and performance guardrails for PPC and affiliate channels to ensure they ladder up to blended CAC and payback goals.
• Partner with CRO/web to optimise pre-sell pages, landing pages and checkout flows for each campaign and creative angle.
• Own weekly and monthly performance reviews for paid acquisition on Daily30+.

Senior Performance Marketing Manager

Software Engineer

• Deeply understand our customers to build delightful and meaningful solutions
• Break down complex, ambiguous problems
• Balance speed and quality by prioritising solutions
• Mentor and support teammates
• Ship to production, frequently

Lead Mobile Engineer

Backend Engineer

• Technical leadership as a senior individual contributor within a distributed team of six engineers
• Collaborate closely with product managers, designers, data scientists, and marketing to shape product direction
• Design and build systems for data collection, account management, and permission management
• Design and run experiments to validate ideas using real user feedback
• Break down complex ambiguous problems into simpler parts for incremental delivery
• Balance speed and quality, prioritising immediate value and long-term scalability
• Build maintainable, extensible, and testable solutions following engineering best practices
• Mentor and support teammates, improving team processes and impact
• Solve backend challenges across microservices and data pipelines and write high-quality code
• Ship to production frequently, aiming for daily releases or faster

ZOE

Senior Performance Marketing Manager

Lead Mobile Engineer

Lead Backend Engineer