Solutions Marketing Manager – Industries
Zip
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $108,000 - $135,000 per year
About the role
- Own industry go-to-market strategy for Zip’s priority verticals, including ICP definition, buyer personas, use-case prioritization, and “why Zip” narratives
- Build and maintain industry-specific positioning, messaging, and value propositions that resonate with executive buyers and day-to-day practitioners
- Develop vertical sales plays (use-case storylines, workflows, proof points, differentiation, objections, and talk tracks) that drive repeatable pipeline creation and deal execution
- Partner closely with sales leaders in our verticalized pods to deliver field-ready enablement, including pitch decks, one-pagers, discovery guides, demo storylines, competitive guidance, and ROI narratives
- Create compelling industry content (case studies, customer stories, solution briefs, webinars, blogs, event narratives, sales sequences, etc.) in partnership with demandgen, brand, and content marketing teams
- Work with product management to translate roadmap and capabilities into industry-relevant solutions, influencing prioritization by sharing market feedback and vertical insights
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of industry marketing initiatives (pipeline, conversion, win rate, adoption/expansion) and iterate accordingly
- Identify new market opportunities by tracking industry trends, buyer needs, and relevant regulatory considerations and incorporating findings into GTM strategy
- Establish and maintain a “source of truth” for industry messaging, plays, proof points, and competitive positioning to ensure consistency across the org
Requirements
- 3+ years of experience in solutions marketing, product marketing, or go-to-market roles in a fast-paced, B2B SaaS company
- Demonstrated ability to develop messaging & positioning and translate product capabilities into outcome-oriented narratives for specific audiences
- Strong experience building sales enablement that is practical, adopted by the field, and improves sales execution
- Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
- Strong analytical skills and ability to extract insights from data, articulate implications, and influence stakeholders with clear recommendations
- Strong project management skills with the ability to manage multiple priorities and drive workstreams end-to-end
- Proven ability to build trusted relationships with cross-functional teams
- Comfortable operating in ambiguity and building new programs from scratch
- Bachelor’s degree or higher in a related field of study
- **Nice to haves**
- Experience marketing into regulated or complex enterprise industries (financial services, life sciences, public sector, etc.) with comfort around compliance, security, and risk narratives
- Experience and/or domain knowledge in B2B procurement, finance, payments, or workflow automation
- Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
- MBA or Master’s degree
Benefits
- 📈 Start-up equity
- 🦷 Full health, vision & dental coverage
- 🍽️ Catered lunches & dinners for SF employees
- 🚍 Commuter benefit
- 🚠 Team building events & happy hours
- 🌴 Flexible PTO
- 💻 Apple equipment plus home office budget
- 💸 401k plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
solutions marketingproduct marketinggo-to-market strategysales enablementmessaging developmentpositioningdata analysisproject managementpipeline creationKPI monitoring
Soft Skills
communication skillsstorytellingpresentation skillsanalytical skillsrelationship buildingproject managementadaptabilityinfluencecollaborationcreativity
Certifications
Bachelor’s degreeMBAMaster’s degree