
Event Marketing Coordinator – Contract
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contract
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Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Activate and support in managing a comprehensive event marketing strategy that aligns with our overall marketing goals.
- Work with sales leaders to identify best sales attendance, select contacts for on-site meetings, and pre-event know-before-you-go meetings.
- Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement and connections pre-event, onsite, and post-event.
- Work with internal subject matter experts to tailor content and messaging, ensuring relevance and value to attendees.
- Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre-and post campaign activation.
- Leverage salesforce and Omni (reporting tool) to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics, providing actionable insights and recommendations for improvement.
- Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging)
- Maintain asana and/or other project management of event production.
Requirements
- 2+ years in experience in event marketing or management
- Experience working in or with sales
- Strong project management skills
- Excellent written and verbal communication skills - including copywriting.
- Proven ability to manage multiple projects and deadlines in a fast-paced environment.
- Analytical mindset with experience in data-driven decision making.
- Creative thinker with a passion for storytelling and audience engagement.
- Capable of thriving in a fast-paced setting with meticulous attention to detail
Benefits
- We're committed to building a diverse and inclusive workspace where everyone feels like they belong.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingmulti-channel promotional campaignscopywritingdata-driven decision makingproject management
Soft Skills
communicationanalytical mindsetcreative thinkingattention to detailability to manage multiple projects