Zigsaw

Integrated Marketing Lead

Zigsaw

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $121,000 - $221,000 per year

Job Level

Senior

About the role

  • Build and execute integrated go-to-market strategies aligned to regional and global priorities that shift advertiser perceptions and behaviors across some of Pinterest's largest revenue-driving initiatives in the UCAN region, with a primary focus on the U.S. market.
  • Lead end-to-end event planning and execution, managing multiple projects at different phases that move the needle for Pinterest Business in the U.S. market.
  • Collaborate with cross-functional teams to develop strategy, messaging, creative assets, and marketing materials that resonate with target audiences.
  • Measure and analyze the effectiveness of marketing initiatives and adjust strategies as needed to achieve business goals.
  • Manage budgets, timelines, and resources to ensure successful project execution.
  • Leverage AI tools and platforms to accelerate work and impact, finding innovative solutions to marketing and operational challenges through regular, meaningful integration of AI into day-to-day workflows.
  • Build and maintain proactive relationships with key stakeholders and external partners.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices.

Requirements

  • 6+ years of experience in marketing, with at least 3 years in a B2B role
  • Bachelor's degree in a relevant field such as marketing, or equivalent experience
  • Experience in integrated marketing, with a proven track record of developing and executing successful activations across a variety of types (i.e., executive engagement, event planning, go-to-market initiatives)
  • Strong event planning and management experience, with the ability to oversee end-to-end execution of industry events and experiential activations
  • Exemplary project management skills, with the ability to manage multiple projects simultaneously across different phases
  • Excellent written and verbal communication skills, with the ability to develop compelling content and collaborate effectively with stakeholders at all levels
  • Strong strategic planning skills, with the ability to translate business priorities into actionable marketing plans aligned to organizational goals
  • Solid analytical skills, with the ability to measure and analyze marketing effectiveness and make data-driven recommendations
  • Experience working meaningfully with AI tools and platforms to drive efficiency and innovative solutions
  • Ability to work independently and thrive in a fast-paced, dynamic environment
Benefits
  • Competitive salary
  • Equity eligibility
  • Remote work options
  • Professional development opportunities
  • Health insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketingevent planningproject managementstrategic planningdata analysisB2B marketinggo-to-market strategiesmarketing effectivenesscontent developmentactivation execution
Soft Skills
communicationcollaborationrelationship buildinganalytical thinkingindependenceadaptabilityproblem-solvingtime managementleadershipcreativity
Certifications
Bachelor's degree in marketingmarketing certifications