Director, Lifecycle Marketing
Ziff Davis
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Job Level
About the role
- Lead DailyOM lifecycle marketing team
- Grow unpaid marketing revenue line
- Empower team for exceptional campaign execution
- Partner with cross-functional teams to align goals
- Maximize DailyOM addressable audience
- Manage customer lifecycle from onboarding through retention
- Optimize triggered lifecycle programs
- Develop SMS and mobile messaging strategy
- Grow subscriber lists across all channels
- Ensure continuous funnel of new-to-file customers
- Conceptualize and launch innovative marketing programs
- Manage budget and revenue forecast with VP of Consumer Marketing
- Communicate learnings and go-forward opportunities
Requirements
- 5-7 years of experience in marketing
- Campaign set-up experience
- Audience segmenting
- Curating and writing copy
- Analyzing performance
- Experience within an ESP
- Preferred Experience with Google Analytics
Benefits
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign set-upaudience segmentingcopywritingperformance analysisexperience with ESPGoogle Analyticslifecycle marketingSMS strategymobile messaging strategybudget management
Soft skills
leadershipteam empowermentcross-functional collaborationcommunicationstrategic thinkinginnovationgoal alignmentcustomer retentionproblem-solvinganalytical thinking