Zicasso

Data Scientist

• Analyze large datasets to uncover trends, patterns, and insights that drive strategic business decisions.
• Develop and refine predictive models for customer segmentation, pricing optimization, and demand forecasting.
• Provide actionable data insights to support targeted marketing campaigns, customer retention strategies, and personalized communication.
• Partner with product, marketing, and customer experience teams to uncover opportunities for conversion and retention improvement.
• Apply advanced statistical methods and machine learning techniques to solve complex business problems and improve operational efficiency.
• Collaborate with data engineering to ensure data quality, consistency, and scalability across systems.
• Document methodologies and communicate findings clearly to both technical and non-technical stakeholders.
• Contribute to fostering a data-driven culture by sharing insights, tools, and best practices across teams.

Marketing Data Scientist

Customer Support

• Provide exceptional customer service to travelers by taking ownership of their inquiries and becoming a trusted advisor throughout their use of Zicasso services. This includes assessing and solving incoming traveler inquiries via phone, live chat, messages and email.
• Build trusted, long-lasting relationships with discerning luxury clients to strengthen their confidence in Zicasso. This involves assisting and serving clients in a way that meets their needs and exceeds their expectations.
• Ensure a high level of inquiry conversion by demonstrating expertise in consultation, product knowledge, and the benefits of using Zicasso. This includes speaking with travelers via phone calls (and sometimes video), helping them understand how Zicasso works, and providing guidance for their travel needs.
• Participate cross-functionally with the Partnerships, Product, and Marketing teams to integrate best practices and solutions for the client's experience and/or issues that may arise.
• Partner with the Care Team leadership on projects and initiatives to solve problems and create innovative solutions.
• Leverage Zicasso’s data, analytics and technology to set new standards for customer success, driving innovation and excellence for the luxury travel industry.
• Provide consultation and advice to move general inquiries to destination-specific trip requests.
• Coach and mentor team members as needed.

Traveler Care Specialist, Luxury Travel – Customer Service, Sales

Growth Marketing

• Own the top-down quantitative view of all paid media. Use Media Mix Modeling (MMM) and incrementality testing to directly inform three decisions the executive team cares about: how we allocate budget across channels and funnel stages, how we forecast pipeline quality and volume, and how marketing feeds into revenue planning.
• Design an attribution approach that combines MMM, lift studies, geo-holdouts, and platform-level tests into a defensible, multi-layered view and make the measurement case for upper-funnel investment in programmatic, YouTube, and brand.
• Partner with Data Science to translate business goals into data requirements, and turn models into actions the paid media team executes against.
• Own Google strategy as our primary growth channel: intent segmentation, the Performance Max / Search / manual tradeoff, and feeding LTV and offline conversion signals back into Smart Bidding. Scale without eroding lead quality.
• Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic (StackAdapt, The Trade Desk, or similar). Develop retargeting and lead-nurture for high-intent travelers who don’t convert on first touch, and lead landing-page and lead-flow CRO in partnership with product.
• Build a structured experimentation pipeline where every test (creative, audience, landing page, channel, bid strategy) is logged, measured against a pre-registered hypothesis, and tied to a downstream investment decision. The goal is a system, not a backlog of one-off tests.
• Lead our growth team of 4-6. Set the analytical guardrails for the team’s day-to-day platform decisions; you should be able to review a campaign audit, a bidding strategy, or an experiment readout and know whether the rationale holds up.
• Define success not just as hitting performance targets but as elevating specialists into strategic operators: people who can own a P&L-adjacent decision, defend it with data, and connect their channel work to company outcomes.
• Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.

Head of Growth Marketing

Product Manager

• Own the execution of key initiatives within the 2026 CRO roadmap. You will be responsible for contributing to our optimization strategy and managing a focused product backlog. You will drive your team in a fast-paced environment to launch, adjust, pivot, or scale experiments based on real-time A/B test results.
• Partner with our Data Team to define tracking requirements, analyze A/B test performance, and maintain visualization reports in Tableau.
• Work closely with Product Designers to bridge the gap between qualitative research and quantitative data, ensuring every experiment is both user-centric and business-aligned.
• Align with Marketing on content and performance marketing initiatives and coordinate with other product areas (Zicasso’s Platforms for Travelers, Partners and Customer Care Team) to ensure seamless data flow across our ecosystem.

Marketing Data Scientist

Traveler Care Specialist, Luxury Travel – Customer Service, Sales

Head of Growth Marketing

Growth Product Manager