Salary
💰 $125,000 - $140,000 per year
Tech Stack
CloudPMPTableau
About the role
- Own the end-to-end delivery lifecycle for digital performance reporting initiatives across a portfolio of high-impact client engagements.
- Act as a strategic liaison between Zeta’s internal media, analytics, and technology teams and senior client stakeholders and sales team members
- Lead cross-functional workstreams and drive accountability, ensuring projects are executed on time and aligned with evolving client goals.
- Proactively identify risks, manage resource planning, and resolve delivery bottlenecks in a fast-paced environment.
- Provide strategic oversight for tagging infrastructure, ensuring robust implementation across major platforms (Meta, Google, TikTok, Adobe, DV360).
- Guide best practices for tracking governance, UTM taxonomy, and data QA processes to support accurate attribution and analytics.
- Collaborate with clients and partners to align tracking solutions with business KPIs and attribution models.
- Translate complex reporting requirements into clear data structures and dashboard specifications, working closely with BI teams and visualization developers.
- Oversee the creation, QA, and enhancement of client-facing dashboards using platforms such as Looker, Datorama, Tableau, or Power BI.
- Ensure performance data aligns with media spend, audience engagement, and conversion outcomes across paid media channels.
- Serve as the primary program contact for senior client stakeholders during planning, execution, and delivery phases.
- Present project roadmaps, delivery timelines, and performance insights clearly and persuasively.
- Document strategic recommendations, technical requirements, and delivery milestones to drive transparency and cross-team alignment.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or Data/Analytics-related field; project management certification (e.g., PMP, Agile) is a plus.
- Understanding of digital media channels (SEM, display, social, programmatic, video) and attribution mechanics.
- Familiarity with tag/pixel management platforms and third-party tracking integrations (GTM, Adobe Launch, Campaign Manager, Meta, etc.).
- Strong organizational and communication skills, with an ability to manage timelines across multiple stakeholders and projects.