Zeta Global

Product Marketing Director – AI Solutions

Zeta Global

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $165,000 - $195,000 per year

Job Level

Lead

About the role

  • Identifying new market opportunities
  • Defining differentiated AI-powered solutions across paid, owned, and identity-driven channels
  • Driving commercialization with product, operations, GTM & Marketing teams
  • Launching innovations that accelerate customer growth and Zeta revenue
  • Partner with go-to-market teams to lead GTM strategy, product positioning and commercialization for Zeta’s AI driven products and solutions, including executing coordinated launches, campaigns and customer activation programs.
  • Serve as the voice of the customer and market and translate that into market requirements to inform product roadmaps, support prototyping and testing and ensure solutions align with real-world demand.
  • Define and maintain accurate customer personas and target segments, plus identify our strongest differentiators across our product suite for each of those segments.
  • Identify emerging market opportunities, customer needs and competitive dynamics to inform product strategy and support development of new buyer-specific and verticalized solutions.
  • Collaborate with the GTM teams to create a transparent and internally socialized roadmap, driving market intelligence and feedback into the product development and go to market process.
  • Quarterback world-class launches creating powerful “launch moments” that promote our innovation, drive market awareness, and accelerate customer adoption.
  • Create compelling full-funnel content and assets to win new clients and support field execution.
  • Build strong relationships with the industry analysts to generate awareness and buy-in of new Zeta innovations and solutions.
  • Collaborate with Product Management to ship amazing products and solutions that change the way marketers think and work.
  • Work closely with product, go to market, and cross-functional marketing teams to drive the business and product marketing strategy. Track, measure and report against performance, adoption and revenue contribution to demonstrate measurable impact.
  • Present strategy, insights and result to senior stakeholders, analysts and customers, building alignment and market credibility.

Requirements

  • 7+ years product marketing experience within AI AdTech, MarTech, media agency or data-driven marketing.
  • Proven track record of creating industry and/or solution-specific positioning, messaging and technical marketing content. Ability to adapt messaging to marketing and technical audiences.
  • Strong experience in AI and specifically its application in the enterprise.
  • Autonomy – you can lay out a plan and execute it with rigor.
  • Passion for technology with GTM and enablement know-how.
  • Hands-on ability to create a range of marketing assets, including demos, presentations, enablement assets and GTM materials, with strong cross-functional collaboration and storytelling skills.
  • Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.
  • Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
  • Proven track record of successfully bringing new products of capabilities to market, driving adoption and customer value.
Benefits
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingAIAdTechMarTechdata-driven marketingmarket positioningtechnical marketing contentGTM strategycustomer activation programsmarketing asset creation
Soft Skills
autonomycross-functional collaborationstorytellingdynamic personalityproject executioncreative thinkingcommunicationrelationship buildinginsight presentationcustomer focus